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MARKETING FOCUS: Looking back on ’96

19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY

new channels next year. The impact of Digital TV is yet to be felt, but Rupert Murdoch ...

ADVERTISING & PROMOTION: DESIGN CHOICE; OLYMPUS

12 Dec 1996 | by STEPHEN BAYLEY

, but as wet-chemical photography waits to be overtaken by full digital imaging, I reckon pentaprisms ...

MARKETING FOCUS: TV in the digital age

28 Nov 1996 | by ANDY FRY

Digital TV is well on its way, but what is it all about and why is it important for marketers...Digital TV is well on its way, but what is it all about and why is it important for marketers? Andy Fry reports The phrase digital television has the sort of sedative properties more ... . The key point to grasp in all this is that digital technology will significantly increase the number ...

MEDIA: In Brief

28 Nov 1996

MTV may give M2 to digital...MTV may give M2 to digital MTV Network Europe is investigating the possibility of launching MTV s US music service M2 as part of BSkyB s digital package set to begin autumn 1997. FT to launch new pensions title FT Magazines is to launch Pensions Week, a magazine covering key news ...

MARKETING ONLINE: Murdoch takes the Net further

28 Nov 1996 | by ANDY FRY

The imminent arrival of digital television has alerted many to the gatekeeping ambitions of Rupert...The imminent arrival of digital television has alerted many to the gatekeeping ambitions of Rupert Murdoch. However, there is more to the future of television than digital technology (see page 22 ... s potential. His digital platform will include Internet access and, through News International, he ...

NEWS: Briefs

28 Nov 1996

in Europe will be conducting transactions online, according to Datamonitor s report IT in Digital Payments ...

MEDIA: BRIEFS

21 Nov 1996

By invitation only The Independent Television Commission has issued an invitation to ITV, Channel 4 and Teletext to apply for the licence to operate the second largest digital terrestrial TV service. They are required to submit their existing programme service in digital form. The licence ...

INTERNET: Getting hooked on TV

21 Nov 1996 | by KAREN DEMPSEY

next year. Digital future It is also working on creating TV programmes for the Internet ... have digital interactive television we will move from one to the other seamlessly, but in the interim ...

MARKETING FOCUS: Wire we waiting?

14 Nov 1996 | by JAMES CURTIS

-buy consumer electronic good. With the spread of cable and the onset of digital TV ... that will change the way we use the TV. Digital and interactive TV will also have a big impact. David ... will not remain a passive broadcast medium as it has for the past 50 years. Digital TV has opportunities ...

ANALYSIS: Can BBC retune its brand?

14 Nov 1996 | by ANNA GRIFFITHS

products, with its own independent plans for digital TV as well as BBC Online, and it has a growing ...

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