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that prevented moisture getting into the powder. It sounds simple, but the brand went on to record double-digit ...
While the recession cut a swathe through above-the-line media channels, digital marketing grasped...recession since the 30s. However, the latest research shows that digital media have, to some degree ... of age in the past two years. 'There's obviously a macroeconomic picture of a move to digital from ... Clarke, chief creative officer at digital agency LBi. Ironically, the increasing refinement of brands ...
of people they reach. Now marketers are turning to digital to amplify live events and tap into a mass...of Twitter and YouTube, for example, the digital element of campaigns can work before, during and after a marketing event. 'Digital is joined at the hip to experiential, and is one of the business' biggest growth ... 's Bop It and Cranium games, used sampling activity as the basis for a digital campaign that created a ...
digital initiative that would allow consumers to reveal and share the best things about the cities ... these targeting criteria. Creative Review: Drench Reviewed by Ross Tyalor, chief digital officer, TMW ... and successfully into the digital space. I hate to bring up 'Compare the meerkat', but it has become a reference ...
, or if it is best left to specialist digital firms. A study of Britain's 100 leading PR agencies, carried out last ... to offer a digital service, the reality of what they provide is often somewhat different. 'If a client is not adept in the digital arena, it is quite easy for them to get carried away by people selling them a ...
Marc Jacobs, the high-end fashion brand, has launched an email campaign promoting its Daisy perfume for Valentine's Day. The email clicks through to a VIP Area where members can access product information and enter a competition to win a Marc Jacobs bag.
Digital, PG Tips Pink Panther - Burger King, Nike, KFC ...
go much further in digital. Chocolate mania is one of the few things women share. Imagine the awesome power a brand could yield using digital communities to harness our collective lust. ...
as funny as the joke you just get. Over-complex campaigns that rely on digital techno-logy forget ...
Clarke, whose most recent position was as director of consumer marketing at clothing brand Levi's Europe, will be responsible for all Visa Europe's brand communications, including advertising, promotions and digital marketing. The marketer has previously worked as global head of advertising at Vodafone, where he ...
