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Andrew Walmsley on Digital: Sauce for the goose

31 Mar 2010 | by Andrew Walmsley

to digital....I was at the ISBA conference last week, where I was asked to chair a panel on digital media. Just ... digital agency, if all you know of them is the cost,' he said, 'fire them.' My first instinct was to agree with him. Advertising is an investment. Whether you do it in digital or on pulped-up dead trees, having ...

Brand Health Check: French Connection

31 Mar 2010 | by Jeremy Lee

Gillett, managing director of digital agency Tangent One, who has worked on the Boots account. ADRIAN ...

Biggest brands: Top 100 online advertisers 2010

30 Mar 2010 | by Adam Woods

While the recession cut a swathe through above-the-line media channels, digital marketing grasped...recession since the 30s. However, the latest research shows that digital media have, to some degree ... of age in the past two years. 'There's obviously a macroeconomic picture of a move to digital from ... Clarke, chief creative officer at digital agency LBi. Ironically, the increasing refinement of brands ...

Direct marketing and sales promotion leagues 2010

30 Mar 2010 | by Richard Abbott

With digital work now accounting for more than half of many agencies' business, the direct...transformed the below-the-line landscape. Digital work now accounts for more than half of many direct ... their agency relationships in a climate of digitally driven communications. Some agencies have attempted ... , the rapid rise of digital has led to a skills shortage in agencies, as demand outweighs supply for talented ...

British Airways' pre-emptive strike

30 Mar 2010 | by Sara Kimberley

planning Jill Lloyd, head of social media at digital agency LBi, suggests that brands should always ... shareholder value and damage the brand for decades,' he says. Chris Davies, British Airways' head of digital ...

Profile: Time well spent

30 Mar 2010 | by Alex Brownsell

for digital pioneers seeking a hotel or flight deal, the brand expanded into package holidays, as well ...

Andrew Walmsley on Digital: Best behaviour

24 Mar 2010 | by Andrew Walmsley

LONDON - Understanding the different types of behavioural targeting will help you refine your online strategy.

Among the contenders

23 Mar 2010 | by Richard Abbott

in town Digitally led Communications BT The Facebook for Small ... Digitally led communications IBM IBM at Wimbledon 2009 Molson Coors ...

Special Report: Market Research - Tell me about it

17 Mar 2010 | by Mary Cowlett

act as the stimulus for traditional research,' says Katie Streten, head of strategy for the digital ...

Andrew Walmsley on Digital: You get what you pay for

17 Mar 2010 | by Andrew Walmsley

LONDON - Digital's more accurate ways of measuring effectiveness appears to have passed some brands...by the prospect that digital could move us on from these prejudices. We could start to make decisions based ... it. It would be nothing short of a revolution. Digital offered the opportunity to reinvent agencies ... and their procurement departments get it. They have seized the opportunity digital presents, and drive relentlessly ...

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