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Andrew Walmsley on Digital: Why old and new don't mix

12 May 2010 | by Andrew Walmsley

A couple of weeks ago in this column, I wrote about the missed opportunity digital seems ... tidy fees by giving the whole unsightly edifice a veneer of integrity. Digital might have offered a ... embracing the change that digital was bringing. In one analyst briefing that he had attended the company ...

Andrew Walmsley on Digital: Make your affiliations pay

05 May 2010 | by Andrew Walmsley

in the adult, gambling and retail sectors. It is now a central plank of many digital marketing strategies ...

Opinion: The Marketing Society Forum

05 May 2010 | by Staff

, but there needs to be more. My hope is that there will be some rich digital content to see this idea really shine ...

Andrew Walmsley on Digital: Media agency meltdown

28 Apr 2010 | by Andrew Walmsley

The media industry has been through a lot recently. Assailed by digital, hunted by procurement ... development spells the end for the model and, far from seizing on the opportunity digital presents to reinvent ... until there's nothing left. A few pioneers see digital as the way out of this mess. By focusing ...

Andrew Walmsley on Digital: A little more conversation

21 Apr 2010 | by Andrew Walmsley

Those brands using Twitter to best effect have focused on genuinely connecting with consumers.

Jeremy Lee on Media: It's a start, not an end

20 Apr 2010 | by Jeremy Lee

in digital media and internet advertising. In truth, it would be hard for it to spend much less - according ... % of its budget on digital advertising, Lee has a long way to go to reach this goal. Reports of a ...

Andrew Walmsley on Digital: Timing is everything

14 Apr 2010 | by Andrew Walmsley

to customers' feedback. When digital media came along, we cut some lead times, but delivered our message ... digital channels to listen to consumers and using this to shape our communications, we are still too slow ...

Opinion: The Marketing Society Forum

14 Apr 2010 | by Staff

that populate the digital advertising landscape. Ultimately, relevance is the key and advertisers looking ...

Jeremy Lee on Media: Thompson's kidding no one

31 Mar 2010 | by Jeremy Lee

popular music to 30- to 50-year-old audiences', in an attempt to justify the closure of digital radio ... broadcaster. It also flies in the face of the BBC's self-appointed lead role in promoting digital radio ... ON ... BBC 6 Music - BBC 6 Music is a digital-only radio station. It went on air on 11 March 2002 ...

Andrew Walmsley on Digital: Sauce for the goose

31 Mar 2010 | by Andrew Walmsley

to digital....I was at the ISBA conference last week, where I was asked to chair a panel on digital media. Just ... digital agency, if all you know of them is the cost,' he said, 'fire them.' My first instinct was to agree with him. Advertising is an investment. Whether you do it in digital or on pulped-up dead trees, having ...

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