06 Dec 2012
| by Nicola Kemp
and preparing for negative PR is essential.
Don't underestimate your audience
Digital experts ...
11 Oct 2012
| by John Reynolds
The pasty and sandwich specialist this week enlisted the help of five zombies in its digital campaign for its Halloween range.
Today Greggs, which has 1,600 shops in the UK, reported its financial figures for the 14 weeks to October 6.
A spokesperson for the baker said: "Consumers continues to show ...
26 Oct 2010
| by Rachel Barnes
From next year, 15m Clubcard members will have access to their statements online for the first time.
Tesco is finalising how the scheme will work across digital channels, but it will involve the development of a 'secure, multichannel smart coupon'.
As well as cutting direct-mail costs, it said ...
05 Aug 2010
| by Jacob Mathias
The game, designed by digital marketing agency Elvis, extends the brand's current advertising campaign and pits online users against daily motorists, who have become "zombified" by the commuter traffic.
Users simply enter their postcode at www.dontgozombie.com and Google Street View transports them ...
22 Jul 2010
| by Jacob Mathias
engine optimization."
PitchEngine is used to drive digital, social media press releases or "pitches ...
company iCrossing, said: "In today's digital world, the ability to be found on all major search engines ...
13 Jul 2010
| by Jacob Mathias
SpongeBob iSponge, Nickelodeon UK s first iPhone app, was created in-house at Nickelodeon Digital.
Daniel-James Faulkes, digital producer, said: "One of our aims when developing SpongeBob iSponge ...
apps to market.
Roy Edmonds, Nickelodeon's digital director, said: "This is a great opportunity ...
08 Jul 2010
| by Mark Banham
BT and Talk Talk are to challenge the Digital Economy Act in the High Court, claiming they want...minister Nick Clegg has been openly vocal about the speed at which the Digital Economy Act was passed ...
of Talk Talk Group, said: "The Digital Economy Act's measures will cost the UK hundreds of millions ...
, Innovation and Skills (BIS), which was involved in the Act's creation, said: "The Digital Economy Act sets ...
02 Jul 2010
| by Mark Banham
, the digital pay-TV company, and was also an associate director at FMCG giant Procter Gamble.
Alexander ...
27 May 2010
| by Ben Bold
your personal information with our advertisers." Read all the details on Brand Republic's digital ...
08 Dec 2009
| by Michael Edge, Head of digital, VCCP
Holiday season is about giving, and in this campaign Waitrose cleverly enables people to donate to Great Ormond Street Hospital simply by setting an advent calendar video microsite as their homepage.