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, or if it is best left to specialist digital firms. A study of Britain's 100 leading PR agencies, carried out last ... to offer a digital service, the reality of what they provide is often somewhat different. 'If a client is not adept in the digital arena, it is quite easy for them to get carried away by people selling them a ...
In times of economic uncertainty, it's easy to see why Royal Mail wants to draw attention to the services it offers business customers.
The Regional Integrated Agencies framework will include agencies capable of providing five core services: advertising, direct marketing, design/branding, digital and PR. This will allow COI's regional client account team greater flexibility when providing creative services across the UK. It will also ...
, that combines direct mail with digital media.
The multimillion-pound campaign, which marks a return to its late-80s positioning, when it ran ads under the strapline The genuine article , will span TV, digital, press, outdoor, PR and direct. Fallon is handling the above -the-line elements of the campaign, which are due to break in April. This week ...
. But digital delivery adds a further £2.8bn. The business sector was almost made for the internet, which can ...
The Post Office has partnered with MySpace to launch a branded community aimed at encouraging young people to think about the service as the 'People's Post Office' and to discuss how they feel about the brand.
customers. However, even in this digital era, connecting with target markets on a personal level ... -raising,' says Sally Frost, marketing communications manager at HP. The prevalence of digital media illustrates ... to visitors to a website; quite often it feels as if a campaign's digital element has been tacked on like a ...
With its focus on integrating digital content in a highly competitive sector, the agency has...for clients' budgets, particularly in the digital arena. To experience sustained, significant growth in such a climate is tough, particularly for the market leader. Yet Redwood expects to achieve double-digit ... in billings, but also from incremental client business growth in print media and digital content. The latter ...
