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and preparing for negative PR is essential. Don't underestimate your audience Digital experts ...
The pasty and sandwich specialist this week enlisted the help of five zombies in its digital campaign for its Halloween range. Today Greggs, which has 1,600 shops in the UK, reported its financial figures for the 14 weeks to October 6. A spokesperson for the baker said: "Consumers continues to show ...
From next year, 15m Clubcard members will have access to their statements online for the first time. Tesco is finalising how the scheme will work across digital channels, but it will involve the development of a 'secure, multichannel smart coupon'. As well as cutting direct-mail costs, it said ...
A collection of digital case studies....this brand value and encourage deal-making. Hasbro wanted to use digital media to deliver a more intense ... their competitors' buildings and wipe them off the map. Media Plan As this was a global digital campaign ... : Altogether Digital Background : In the face of increased competition from rivals, Sony wanted to build ...
Penguin Digital's Anna Rafferty has brought the book publisher into the internet age by embracing...When the team behind Penguin Digital was called on stage at last year's SXSW Web Awards in Austin ... the hottest prize in digital - best in show at SXSW? The answer was yes. But Anna Rafferty, managing director of Penguin Digital, wasn't there to accept the plaudits. In selfless fashion she had sent a team ...
into your brain, enhanced by sensations delivered via a digital patch on the skin. "I can't see why ... -based technology has already been deployed in digital signage to a limited extent. Orange showcased an interactive ... to cinema, they added a digital clock above it. Watch-TVs Sieko's 1981 model had a 1.25-inch screen ...
A couple of weeks ago in this column, I wrote about the missed opportunity digital seems ... tidy fees by giving the whole unsightly edifice a veneer of integrity. Digital might have offered a ... embracing the change that digital was bringing. In one analyst briefing that he had attended the company ...
-talented staff to the account when it has been won. David Balko, commercial director at digital agency Jigsaw ...
suggests that the impact of digital media on these consumers has been overstated, with many attaching more ...
for accountability. Digital agency The Viral Factory faces a constant demand for executions that consumers ...
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