and preparing for negative PR is essential. Don't underestimate your audience Digital experts ...
The pasty and sandwich specialist this week enlisted the help of five zombies in its digital campaign for its Halloween range. Today Greggs, which has 1,600 shops in the UK, reported its financial figures for the 14 weeks to October 6. A spokesperson for the baker said: "Consumers continues to show ...
From next year, 15m Clubcard members will have access to their statements online for the first time. Tesco is finalising how the scheme will work across digital channels, but it will involve the development of a 'secure, multichannel smart coupon'. As well as cutting direct-mail costs, it said ...
The game, designed by digital marketing agency Elvis, extends the brand's current advertising campaign and pits online users against daily motorists, who have become "zombified" by the commuter traffic. Users simply enter their postcode at www.dontgozombie.com and Google Street View transports them ...
engine optimization." PitchEngine is used to drive digital, social media press releases or "pitches ... company iCrossing, said: "In today's digital world, the ability to be found on all major search engines ...
SpongeBob iSponge, Nickelodeon UK s first iPhone app, was created in-house at Nickelodeon Digital. Daniel-James Faulkes, digital producer, said: "One of our aims when developing SpongeBob iSponge ... apps to market. Roy Edmonds, Nickelodeon's digital director, said: "This is a great opportunity ...
BT and Talk Talk are to challenge the Digital Economy Act in the High Court, claiming they want...minister Nick Clegg has been openly vocal about the speed at which the Digital Economy Act was passed ... of Talk Talk Group, said: "The Digital Economy Act's measures will cost the UK hundreds of millions ... , Innovation and Skills (BIS), which was involved in the Act's creation, said: "The Digital Economy Act sets ...
, the digital pay-TV company, and was also an associate director at FMCG giant Procter Gamble. Alexander ...
your personal information with our advertisers." Read all the details on Brand Republic's digital ...
A collection of digital case studies....this brand value and encourage deal-making. Hasbro wanted to use digital media to deliver a more intense ... their competitors' buildings and wipe them off the map. Media Plan As this was a global digital campaign ... : Altogether Digital Background : In the face of increased competition from rivals, Sony wanted to build ...
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