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What marketers can learn from Generation Y

23 May 2013 | by Tokunbo Ajasa-Oluwa

Paid internships are a great way to inject the wisdom of digital natives into a business, writes

Marketers need to broaden their horizons to achieve greatness

01 Apr 2013 | by Grant Duncan

that are altogether grittier. Accountability is mission-critical. The digital thunder-cloud has saturated every ...

Big data without the human touch means big waste

13 Feb 2013 | by Claire Beale

of the early days of digital: a real 'I'm not sure why I need it or what to do with it, but I want it and I ...

Arif Durrani: Embracing digital as standard

24 Oct 2012 | by Arif Durrani

Ahead of IAB Engage 2012 tomorrow, and what promises to be another timely digital romp, I've been...Those of us working in digital, and surely that s now everyone, find ourselves at an interesting ... Nast s Queen of print, Vogue, sits its digital team next to its monthly print operation , as it did ... . Digital natives have grown with the internet, where content is currency and lives are planned via social ...

Should marketers try to protect brands beyond the transaction? The Marketing Society Forum

19 Sep 2012

- Ash Amrite, Head of digital, DLKW Lowe But not like this. Brands are no longer 'owned ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 2012

Twitter UK chief Tony Wang has said that British companies are setting the bar for digital...YES - MARTIN BROOKS, CHIEF EXECUTIVE, WORK CLUB British brands are world-class digital ... ' campaign. Meanwhile, The Huffington Post stated in a recent piece: 'Burberry is the most digitally ... not agree, but British brands put digital to work where it counts - growing profitable businesses ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

16 May 2012 | by Noelle McElhatton

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Does funding innovation come before protecting marketing jobs? The Marketing Society Forum

01 Mar 2012

Procter & Gamble has announced plans to shed staff while increasing its focus on digital ads.

 

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