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Brands on alert: six things you need to know about draconian new EU data rules

01 Mar 2013 | by Noelle McElhatton

-president Viviane Reding (pictured) and her crusade to update data-privacy regulation for the digital and social ... . 2. A legal redefinition of personal data will affect digital marketing in particular. 'If an IP ... Communications Regulations to recognise implied, rather than explicit, consent. Ronnie Brown, group digital ...

Topical and tactical: the rise of the 'newsjacking' ad campaign

23 Nov 2012 | by Jane Simms

your 'moment' 'Don't jump on the bandwagon for the sake of it,' warns Mobbie Nazir, head of digital ...

Marketing salary survey 2012: are you being paid enough?

26 Sep 2012 | by Jane Simms

their traditional skills with the kind of digital skills that can stretch marketing budgets further are in demand ... not be all they seem. 'When you've hired "digital specialists" you often realise they learned their skills ... 't digital; it's understanding consumers.' Marketers are stepping up to the plate and developing new ...

Arif Durrani: Sports marketing specialists cash in on London 2012

20 Sep 2012 | by Arif Durrani

market or sluggish wider economy, but there's one thriving part of UK plc set to post double-digit gains

 

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