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Brand marketing overtakes digital as 'most-prized skill', claims survey

9% to 6%. The relegation of digital could be attributable in part to the extent to which it has ...

The Revs gear up to celebrate UK digital marcoms excellence

of technology in the UK's digital marketing communications industry...., media platforms and marcoms disciplines, while we will also be commending a Digital Brand of the Year, a Digital Media Brand of the Year, and an overall Agency of the Year. The deadline for entries is 10 ... , visit the Rev Awards website . Heineken, Xbox, TBG Digital and Adam Eve triumphed at this year ...

Arif Durrani: Embracing digital as standard

Ahead of IAB Engage 2012 tomorrow, and what promises to be another timely digital romp, I've been...Those of us working in digital, and surely that s now everyone, find ourselves at an interesting ... Nast s Queen of print, Vogue, sits its digital team next to its monthly print operation , as it did ... . Digital natives have grown with the internet, where content is currency and lives are planned via social ...

FMCG firms help push digital adspend to record high of £2.6bn

years ago." FMCG brands' share of digital display, which includes video and social, is now at 15 ... the first time since we started measuring digital adspend, consumer goods (FMCG) advertisers have joined ... by FMCG advertisers increased across all digital channels, reflecting advertisers recognition of online ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

Twitter UK chief Tony Wang has said that British companies are setting the bar for digital...YES - MARTIN BROOKS, CHIEF EXECUTIVE, WORK CLUB British brands are world-class digital ... ' campaign. Meanwhile, The Huffington Post stated in a recent piece: 'Burberry is the most digitally ... not agree, but British brands put digital to work where it counts - growing profitable businesses ...

 

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