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Brands on alert: six things you need to know about draconian new EU data rules

-president Viviane Reding (pictured) and her crusade to update data-privacy regulation for the digital and social ... . 2. A legal redefinition of personal data will affect digital marketing in particular. 'If an IP ... Communications Regulations to recognise implied, rather than explicit, consent. Ronnie Brown, group digital ...

Big data without the human touch means big waste

of the early days of digital: a real 'I'm not sure why I need it or what to do with it, but I want it and I ...

Cover Story: Screw the rules to connect with the no-collar workers

to these digital natives. "It's time for us to think differently, and better, to get the attention of this new ...

 

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