Pepsi signs Beyoncé as global ambassador
10 Dec 2012 | by Loulla-Mae Eleftheriou-Smith
push, accompanied by extensive digital work and a limited edition can with the singer s face printed ...
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Review of the Year: Quotes of the year
18 Dec 2012 | by Staff
an entourage of button-finders. I was one of them." Russell Stopford, Manchester City digital marketing ...
Flailing Starbucks has fallen to 'age of damage', says Havas global chief
10 Dec 2012 | by Arif Durrani
of the world They have been caught by this digital footprint." Social media is creating what Jones believes ...
Desperados crowdsources dance music live on Facebook
30 Nov 2012 | by Sarah Shearman
and beer, which aims to bring the "wild side of fun" to 18- to 24-year-olds. Digital and experiential ... restrictions. Previous innovative digital work from the brand includes an interactive ad on YouTube ...
Moët & Chandon replaces Scarlett Johansson with Roger Federer
30 Nov 2012 | by Nick Batten
my career." In 2010, LVMH reviewed the global digital strategy for its Mo t Chandon range ...
Topical and tactical: the rise of the 'newsjacking' ad campaign
23 Nov 2012 | by Jane Simms
your 'moment' 'Don't jump on the bandwagon for the sake of it,' warns Mobbie Nazir, head of digital ...
Pernod Ricard signs up Jamie Cullum for music marketing activity
16 Nov 2012 | by Gemma Charles
Cult Film Club following a competitive pitch. The brief includes development of the overall digital ...
Brand of the Year 2012: LAST CHANCE TO VOTE!
16 Nov 2012 | by Staff
been an amazing year for Burberry, which has produced industry-leading digital creative. Observers hailed its digital shop experience as either inspired or disruptive of the customer journey. It has also ... the TV ad played second fiddle to the brand's digital, social and experiential work. easyJet ...
Corona Extra unveils beach volleyball app
15 Nov 2012 | by Gemma Charles
to this group with digital and social media is vital as we grow the Corona Extra brand in the UK. But the most ...
Coca Cola's Zoe Howorth: No room for 'empty 2013'
15 Nov 2012 | by Loulla-Mae Eleftheriou-Smith
is a sentiment that is (enjoyed) here, the same as it is in Japan or in the Philippines'. Digital demands Another important aspect of her work that feeds into a centralised approach is digital ...
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