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and what, why and how a rising generation of digital natives are building and maintaining relationships ...
to ditch its flagship Super Bowl spot in favour of digital media. The brand said it was creating a ... of strategic blunders, mismanagement and a stark warning about fickle user behaviour in digital media ... warning to marketers on the danger of believing that each and every popular digital channel is here ...
, to capitalise on the conversations taking place around them in the digital space.
Diageo has unveiled a £2m festive ad and digital campaign to drive sales of Guinness for both...A campaign running across TV, pub TV and digital channels focuses on the liquid surging into a glass over a soundtrack of the Christmas classic "I m dreaming of a white Christmas", before ending ... : "Celebrate this Christmas with a Guinness". Targeting the ever-growing digital market, an interactive ...
Heineken has launched a digital campaign about responsible drinking in the run-up to Christmas...in Facebook, signing a global ad partnership , which will see the two companies collaborate on digital ...
,000 students. Digital activity will see the brand launch competitions through its dedicated Facebook page ... . It will be supported by long-term point of sale and digital activity and heavily communicated through social media ...
" marketing campaign, created by Iris, will feature press, outdoor, digital and point of sale activity ...
collaborate on digital campaigns for Heineken brands around the world....spending more time on digital space and social media, it is important that our brands are active ... as we continue to look for innovative ways for our brands to ignite the digital conversation and connect ...
The campaign, which has been run during the festive season for the past three years, offers consumers a buy-one-get-one-free deal across Coca-Cola and Diet Coke, supported by digital and point-of sale-activity. The campaign is further supported by activity with the Department for Transport s 'THINK!' campaign for road ...
digital start-ups to partner. 'Being part of those discussions allowed me to have exposure to what's new ... of the power of digital is clear from the success of the Evian 'Babies' campaign that he led while at Danone ...
