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Campo Viejo brings Spanish culture to London’s South Bank in experiential first

14 May 2013 | by Gemma Charles

in a far more relationship-driven way. Experiential and digital are a big part of that. We want to have ... of big marketing challenges, it s the pace of change that s driven by the whole digital development ...

The five key trends driving future wine retailing have digital at heart

03 May 2013 | by Gemma Charles

with consumers to build loyalty. This will be through in-store events but digital technology will play a key part ...

Costa Coffee's growth is down to "reassuringly proud" strategy

30 Apr 2013 | by Jenny Ashmore

The coffee chain's double-digit growth and massive expansion plans show that Costa's blend...I let out a little cheer for marketing this morning. Costa Coffee s parent company, Whitbread, announced double-digit growth in both revenue and profit, with Costa growing revenue at 24% and profit at 29%. This is the brand s 44 th quarter of growth, selling us coffee with a premiumisation of hundreds of times ...

Joanne Looby, Diageo

29 Apr 2013

Position: senior brand manager, digital and participation, Diageo Follow @jolooby Date ... positioning. Based at the Guinness brewery at St James s Gate in Dublin her core remit is leading the digital ... to really meet this trend. From a platform perspective, where digital meets physical is a marketing sweet ...

Lucy Clark, HJ Heinz

29 Apr 2013 | by Nicola Kemp

face? A: The digital world creates so many marketing opportunities that it is both overwhelming ...

Fisherman's Friend to kick off social media drive

26 Apr 2013 | by John Reynolds

consumer engagement through digital channels.

Red Bull Stratos' Felix Baumgartner: 'We definitely owned the internet on that day'

25 Apr 2013 | by John Reynolds

Baumgartner was giving one of keynote speeches at the Adobe Digital Marketing Summit, alongside John Mellor, VP of strategy for digital marketing at Adobe, and key executives from the BBC and SAP. Responding to a question that critics see him as an adrenalin junkie and risk-taker, Baumgartner said: "I ...

Meet the new generation of restaurant brands outsmarting the establishment

25 Apr 2013 | by Vikki O'Neill, freelance marketing consultant

Anyone who has worked in restaurant marketing since the mid 90s will remember when our daily lives consisted of proof-reading adverts for Time Out et al, printing leaflets with maps on, organising vouchers, designing postcards and so on. Our digital experience (depending on where you worked) would ...

Twitter to roll out exclusive in-tweet surveys

24 Apr 2013 | by Matthew Chapman

All brands that are clients of media agency SMG will be given exclusive access to the in-tweet surveys when they launch later in the year, once Twitter and SMG roll out the co-created product. Lisa Weinstein, president and global digital and search officer at Starcom MediaVest Group, said beta-testing has ...

Pizza Hut enables Xbox users to order pizza mid-game

23 Apr 2013 | by John Reynolds

The move marks the latest salvo in the digital battle between the major pizza chains. Gamers can order a pizza using both the controller and motion and voice-recognition software, via a Kinect camera ... order via the app will also receive a 15% discount. Pizza chains are increasingly investing in digital ...

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