Corrie ad break to give thumbs down to pizza and fizzy drinks
07 Jan 2013 | by Daniel Farey-Jones
in the shape of a Food Smart Meal Mixer available in both physical and digital form. Follow @DanFareyJones ...
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Carling to rival Stella Artois with cider launch
14 Jan 2013 | by John Reynolds
Brewer Molson Coors is launching the cider, a 4.5% abv premium drink, exclusively into the off-trade, in March. It will be sold in 500ml and 275ml bottles and supported with marketing activity that will include TV and digital support. Jeremy Gibson, brand director for Carling at Molson Coors UK, said ...
Review of the Year: Quotes of the year
18 Dec 2012 | by Staff
an entourage of button-finders. I was one of them." Russell Stopford, Manchester City digital marketing ...
Pepsi signs Beyoncé as global ambassador
10 Dec 2012 | by Loulla-Mae Eleftheriou-Smith
push, accompanied by extensive digital work and a limited edition can with the singer s face printed ...
Flailing Starbucks has fallen to 'age of damage', says Havas global chief
10 Dec 2012 | by Arif Durrani
of the world They have been caught by this digital footprint." Social media is creating what Jones believes ...
Desperados crowdsources dance music live on Facebook
30 Nov 2012 | by Sarah Shearman
and beer, which aims to bring the "wild side of fun" to 18- to 24-year-olds. Digital and experiential ... restrictions. Previous innovative digital work from the brand includes an interactive ad on YouTube ...
Moët & Chandon replaces Scarlett Johansson with Roger Federer
30 Nov 2012 | by Nick Batten
my career." In 2010, LVMH reviewed the global digital strategy for its Mo t Chandon range ...
Topical and tactical: the rise of the 'newsjacking' ad campaign
23 Nov 2012 | by Jane Simms
your 'moment' 'Don't jump on the bandwagon for the sake of it,' warns Mobbie Nazir, head of digital ...
Pernod Ricard signs up Jamie Cullum for music marketing activity
16 Nov 2012 | by Gemma Charles
Cult Film Club following a competitive pitch. The brief includes development of the overall digital ...
Brand of the Year 2012: LAST CHANCE TO VOTE!
16 Nov 2012 | by Staff
been an amazing year for Burberry, which has produced industry-leading digital creative. Observers hailed its digital shop experience as either inspired or disruptive of the customer journey. It has also ... the TV ad played second fiddle to the brand's digital, social and experiential work. easyJet ...
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