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spend into digital channels, according to chief executive Gavin Darby.
The babies and their grown-up counterparts break into dance to "Here comes the Hotstepper", which has been remixed by Yuksek. Brand: Evian Client: Michael Aidan, VP marketing at Danone Waters and head of digital at Groupe Danone Agency: BETC Paris Creative: R mi Babinet ...
The coffee chain is introducing a reusable cup, which, when used by customers, will entitle them to discounts on drinks. The scheme will be supported by digital and in-store marketing. It comes as Starbucks looks to improve its corporate reputation, after taking a hit over the tax avoidance issue ...
The Rev Awards Digital Brand of the Year 2013 shortlist has been revealed, and we need you to cast...The award recognises the brand that has used digital media to execute innovative ideas ... without sacrificing its premium positioning. Its use of digital has transformed the whole business with collections moved forward so you can buy directly from its digital catwalk. The case for Heineken ...
created digital out-of-home executions including moving escalator panels and digital poster sites ...
that will run across digital, outdoor and print, along with in-store activity. Zoe Howarth, marketing ...
double-digit growth in 2012. BRAND LESSON By James Joice, Client Director, JKR ...
the digital world has empowered the consumer on a mass scale. However, it is not just in the external ...
marketing campaign for the brand encompassing TV, digital and social media and a multi-media partnership ... , the drive will include outdoor, digital, social and experiential activity. Bulmers is also introducing ...
of digital innovations, around St Patrick's Day....The 'Paint the Town Black' activity, which will peak on the weekend of 16 and 17 March, will run across TV, outdoor, digital and social. PR and point-of-sale will also form part of the marketing mix ... , with Tribal DDB London developing the digital components. Saatchi Saatchi X London and Ogilvy PR London ...
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