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Twitter to roll out exclusive in-tweet surveys

All brands that are clients of media agency SMG will be given exclusive access to the in-tweet surveys when they launch later in the year, once Twitter and SMG roll out the co-created product. Lisa Weinstein, president and global digital and search officer at Starcom MediaVest Group, said beta-testing has ...

Power 100 Next Generation: The full list 1-30

, brand manager, Global Radio Tom Darlington, marketing manager, 4oD and Digital Channel 4 Jamie ... digital marketing manager, EE Heather Mills, brand manager, LOCOG Lucy Needham, Windows ...

Sales promotion: beyond the zero-sum game of deep price cuts

for its 'We will find you' promotion on its Kit Kat, Yorkie and Aero chocolate bars. 2. Digital gumball machine How it works - Users insert a coin and receive a digital gift, such as music, an app ... digital objects through app stores, so there is an element of surprise for consumers in receiving ...

Field Marketing: Innovation ensures success

-off process. How did digital play a part? We created a dedicated microsite and iPhone app. Users could ... , fun ways to distract them and alleviate the Christmas-shopping stress. Did digital play a part ... energy savings. Did digital play any part? We created an energy saving smartphone app and a tool ...

Unilever tops 2012 Marketing Society Awards nominations

/Engine Switchover Help Scheme Digital UK The Art Fund 101 London Long-term marketing excellence ...

Laithwaites Wine names ex-Lloyds man as marketing chief

for the company, with new marketing drives and various digital innovation projects in the pipeline. "Mark ... through digital channels. Laithwaites Wine has a number of UK outlets and is a part of Direct Wines ...

Molson Coors launches Animée campaign for 'crucial' female market

digital work includes a new brand Facebook page. Molson Coors has also partnered with hair salon brand ...

Review of the Year: Top 10 marketing moments of 2011

to ditch its flagship Super Bowl spot in favour of digital media. The brand said it was creating a ... of strategic blunders, mismanagement and a stark warning about fickle user behaviour in digital media ... warning to marketers on the danger of believing that each and every popular digital channel is here ...

The Glenlivet targets market leader through digital

in digital as part of a plan to challenge market leader Glenfiddich....Brand owner Pernod Ricard has appointed digital agency Grand Union to drive consumer engagement online. The Glenlivet will roll out a Facebook page next week to encourage conversations about the brand. The brand s website will be relaunched later this year, bringing its eCRM programme ...

Power 100: 100 to 50

and put its digital business up for pitch while Fallon resigned what was left of the account. Delabriere ... for the Magners brand and overhauled its digital activity. Bartlett also added the Gaymers, Blackthorn and Olde ... here' campaign was rolled out across all European markets with TV, print, digital and outdoor ...

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