All brands that are clients of media agency SMG will be given exclusive access to the in-tweet surveys when they launch later in the year, once Twitter and SMG roll out the co-created product.
Lisa Weinstein, president and global digital and search officer at Starcom MediaVest Group, said beta-testing has ...
, brand manager, Global Radio
Tom Darlington, marketing manager, 4oD and Digital Channel 4
Jamie ...
digital marketing manager, EE
Heather Mills, brand manager, LOCOG
Lucy Needham, Windows ...
for its 'We will find you' promotion on its Kit Kat, Yorkie and Aero chocolate bars.
2. Digital gumball machine
How it works - Users insert a coin and receive a digital gift, such as music, an app ...
digital objects through app stores, so there is an element of surprise for consumers in receiving ...
27 Jun 2012
| by Suzy Bashford
-off process.
How did digital play a part? We created a dedicated microsite and iPhone app. Users could ...
, fun ways to distract them and alleviate the Christmas-shopping stress.
Did digital play a part ...
energy savings.
Did digital play any part? We created an energy saving smartphone app and a tool ...
01 May 2012
| by Kim Benjamin
/Engine
Switchover Help Scheme Digital UK
The Art Fund 101 London
Long-term marketing excellence ...
for the company, with new marketing drives and various digital innovation projects in the pipeline.
"Mark ...
through digital channels.
Laithwaites Wine has a number of UK outlets and is a part of Direct Wines ...
digital work includes a new brand Facebook page.
Molson Coors has also partnered with hair salon brand ...
to ditch its flagship Super Bowl spot in favour of digital media. The brand said it was creating a ...
of strategic blunders, mismanagement and a stark warning about fickle user behaviour in digital media ...
warning to marketers on the danger of believing that each and every popular digital channel is here ...
in digital as part of a plan to challenge market leader Glenfiddich....Brand owner Pernod Ricard has appointed digital agency Grand Union to drive consumer engagement online.
The Glenlivet will roll out a Facebook page next week to encourage conversations about the brand.
The brand s website will be relaunched later this year, bringing its eCRM programme ...
and put its digital business up for pitch while Fallon resigned what was left of the account. Delabriere ...
for the Magners brand and overhauled its digital activity. Bartlett also added the Gaymers, Blackthorn and Olde ...
here' campaign was rolled out across all European markets with TV, print, digital and outdoor ...