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Pringles to run Fan Versus Flavour digital campaign

27 Feb 2013 | by John Reynolds

Pringles is running an EMEA-wide digital campaign to promote its new Roast Chicken flavour variant...The digital campaign revolves around a game that introduces a Pringles "fan" character, who will take on further new flavours of the snack in head-to-head challenges. The 'Fan Versus Flavour' campaign, created by Glue Isobar, builds on the Pringles overarching message of "Bursting with flavour ...

Tesco tackles horsemeat scandal with website showing food suppliers

15 Feb 2013 | by Ben Bold

new digital website which will allow you to see exactly how we're getting on with ensuring ...

Are brand birthdays really a cause for celebration?

15 Feb 2013 | by John Reynolds and Ben Bold

, the FT celebrated its 125th anniversary with a global marketing campaign spanning press, digital ...

Flailing Starbucks has fallen to 'age of damage', says Havas global chief

10 Dec 2012 | by Arif Durrani

of the world They have been caught by this digital footprint." Social media is creating what Jones believes ...

Why PRs are gatecrashing the marketing party

03 Aug 2012 | by Suzy Bashford

and does not always share your view. In the world of social media and digital platforms, where people ... definitions of job functions will disappear. 'I want people who can do more than just PR, digital ... has to be in sync with internal comms, which has to be in sync with digital, which has to be in sync ...

Subway's UK marketing chief on putting health and value at the heart of the brand

27 Jan 2012 | by Gemma Charles

double-digit growth in some parts of the country. Its importance to Subway's fortunes should ... , eschewed TV to promote the 3 lunch, preferring a mix of outdoor, radio and digital instead. While a ...

Marketing, PR and digital: brands bring it all together

21 Jul 2011 | by Noelle McElhatton and Gemma Charles

, PR and digital meet....It was an ambitious task: to bring top PR, marketing and digital professionals together to discuss how brands can deliver memorable customer experiences, at a time when trust in brands is under a harsh ... director of TUI; Ben Padley , vice-president, global head of digital engagement and CRM at Sony Ericsson ...

Bernard Matthews to engage Mumsnet audience

24 May 2010 | by Daniel Farey-Jones

The activity will support the turkey producer's recently launched PR and digital campaign, handled by PR agency Clarion Communications, encouraging consumers to swap the meat in their favourite recipes for turkey. Also participating in the 'Change your meat, not your menu' campaign and the Mumsnet activity ...

 

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