Market Research League Table 2009
11 Sep 2009 | by Mary Cowlett
into editorial dev elopment, ad sales, mark eting, digital and senior management,' says Mirror Group head ...
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While other disciplines struggle in the tough economy, digital agencies are reaping the rewards...Brands' appetite for digital work remains insatiable. The recession may have challenged many marketing ... -out decision-making. 'Prevarication and procrastination have become the norm; digital project spend now ... of Digital Marketing Group (DMG). This indecision has been compounded by the conflict between the need ...
into editorial dev elopment, ad sales, mark eting, digital and senior management,' says Mirror Group head ...
demanded at all stages is due in large part to the rise of measurable digital channels. The continued ... and in particular digital and packaging, where the ROI is greater. While digital is becoming more important in brand communications, this does not mean businesses should turn solely to digital specialists to work ...
into the digital arena. The biggest agency in the sector, John Brown, has retained the top spot in the table ... experienced an acceleration of growth in digital work for existing clients, as well as picking up new business ... digital publishing. While customer publishers are pitching against standalone digital agencies, the latter ...
of the direct marketing (DM) and sales promotion (SP) industry. There is a land-grab for digital business ... on the previous year. Digital Marketing Group has also shot up the table, thanks to acquisitions. Next year ... but has expanded its offer to include advertising, digital, DM, design and experiential marketing ...
operator T-Mobile also pumped up its budget, to back its growing focus on digital and viral marketing ... . Yet, as Robert Horler, founder of digital agency Diffiniti, says: 'The unfettered growth of online ... internet rival search marketing, which has soaked up an increasing share of digital marketing budgets over ...