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down, because all the other elements - sponsorship, events, the digital piece - increasingly need ... Global director of insight and marketing, Kinetic: Digital outdoor gives blue-chip brands pause ... , the rate of growth in digital was three times that of the medium as a whole, showing a 37% uplift. Media ...
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards...Brands' appetite for digital work remains insatiable. The recession may have challenged many marketing ... -out decision-making. 'Prevarication and procrastination have become the norm; digital project spend now ... of Digital Marketing Group (DMG). This indecision has been compounded by the conflict between the need ...
into editorial dev elopment, ad sales, mark eting, digital and senior management,' says Mirror Group head ...
demanded at all stages is due in large part to the rise of measurable digital channels. The continued ... and in particular digital and packaging, where the ROI is greater. While digital is becoming more important in brand communications, this does not mean businesses should turn solely to digital specialists to work ...
operator T-Mobile also pumped up its budget, to back its growing focus on digital and viral marketing ... . Yet, as Robert Horler, founder of digital agency Diffiniti, says: 'The unfettered growth of online ... internet rival search marketing, which has soaked up an increasing share of digital marketing budgets over ...
