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Recent acquisitions of digital agencies by big marcomms groups suggest the days of the independent...Two of the most significant deals in digital marketing history were struck this year. In June, the world's biggest advertising group, WPP, snapped up digital agency AKQA for $560m ( 350m), while three months later, rival Publicis Groupe announced it was to acquire independent digital network LBi ...
With more brands pushing the marketing boundaries, digital agencies are increasingly finding...It goes without saying that digital is a rapidly changing landscape, which means agencies constantly have to experiment and innovate to stay ahead of the curve. More than this, digital agencies need ... departments more digitally savvy than ever before, digital agencies have to work hard to stay ahead ...
Continuing economic uncertainty and shifting client demands are spurring digital agencies...As we all know, consumers' appetite for digital content, products and services is insatiable. This, of course, is very good news for digital marketing agencies. Digital, in fact, has become a critical medium ... % and 20% respectively, but many other agencies - including AKQA and Digital Marketing Group - reported a ...
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards...Brands' appetite for digital work remains insatiable. The recession may have challenged many marketing ... -out decision-making. 'Prevarication and procrastination have become the norm; digital project spend now ... of Digital Marketing Group (DMG). This indecision has been compounded by the conflict between the need ...
