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summer of a 'huge (consumer) migration to digital', adding: 'I look at our (digital) investment ... consumers do the rest.' FMCG multinationals' total financial commitment to digital advertising in all its ... of FMCG brands, one question still prevails, which is: do the dollars and pounds they spend on digital ...
Continuing economic uncertainty and shifting client demands are spurring digital agencies...As we all know, consumers' appetite for digital content, products and services is insatiable. This, of course, is very good news for digital marketing agencies. Digital, in fact, has become a critical medium ... % and 20% respectively, but many other agencies - including AKQA and Digital Marketing Group - reported a ...
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards...Brands' appetite for digital work remains insatiable. The recession may have challenged many marketing ... -out decision-making. 'Prevarication and procrastination have become the norm; digital project spend now ... of Digital Marketing Group (DMG). This indecision has been compounded by the conflict between the need ...
operator T-Mobile also pumped up its budget, to back its growing focus on digital and viral marketing ... . Yet, as Robert Horler, founder of digital agency Diffiniti, says: 'The unfettered growth of online ... internet rival search marketing, which has soaked up an increasing share of digital marketing budgets over ...
