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Recent acquisitions of digital agencies by big marcomms groups suggest the days of the independent...Two of the most significant deals in digital marketing history were struck this year. In June, the world's biggest advertising group, WPP, snapped up digital agency AKQA for $560m ( 350m), while three months later, rival Publicis Groupe announced it was to acquire independent digital network LBi ...
Field marketers are using tablets and other digital tools to gather live feedback, which they can...Social media, cloud computing, tablets ... in recent times, field marketing agencies have been getting to grips with the latest technology innovations and digital tools to enable them to engage further ... marketing manager for Digital UK, the digital TV switchover organisation, says it is vital to devise a clear ...
the recognition of other disciplines, such as digital. 'What is needed is a more standardised method of ROI ... designed 208 model in June. The Peugeot 'Let your body drive' campaign comprised experiential, digital ...
With more brands pushing the marketing boundaries, digital agencies are increasingly finding...It goes without saying that digital is a rapidly changing landscape, which means agencies constantly have to experiment and innovate to stay ahead of the curve. More than this, digital agencies need ... departments more digitally savvy than ever before, digital agencies have to work hard to stay ahead ...
% PR, 21% consultancy/rights negotation, 20% sponsorship integration, 24% event management, 9% digital ...
, thanks to the parallel rise of branded content and digital communications, including apps and social ... and there are plenty of markets where no amount of digital communications will alter the importance of a magazine ... , print allows consumers to encounter, enjoy and covet things in a way that a controlled digital search ...
With digital work now accounting for more than half of many agencies' business, the direct...activity across a range of digital and traditional platforms. It will come as no surprise that digital ... , with revenues close to 30m. More than 50% of the agency's revenue is already derived from digital communications, and Publicis claims it will be ahead of the game in terms of its digital capabilities. Kitcatt ...
summer of a 'huge (consumer) migration to digital', adding: 'I look at our (digital) investment ... consumers do the rest.' FMCG multinationals' total financial commitment to digital advertising in all its ... of FMCG brands, one question still prevails, which is: do the dollars and pounds they spend on digital ...
down, because all the other elements - sponsorship, events, the digital piece - increasingly need ... Global director of insight and marketing, Kinetic: Digital outdoor gives blue-chip brands pause ... , the rate of growth in digital was three times that of the medium as a whole, showing a 37% uplift. Media ...
Continuing economic uncertainty and shifting client demands are spurring digital agencies...As we all know, consumers' appetite for digital content, products and services is insatiable. This, of course, is very good news for digital marketing agencies. Digital, in fact, has become a critical medium ... % and 20% respectively, but many other agencies - including AKQA and Digital Marketing Group - reported a ...
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