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John Lewis ads scoop IPA Effectiveness Grand Prix

30 Oct 2012 | by Alex Brownsell

as its effectiveness through digital channels: its Christmas 2011 ad was viewed on YouTube more than 4m ... Planning went to Digital UK s advertising by DLKW Lowe, BBC Switchover Help Scheme and MediaCom. Several ... : Abbott Mead Vickers BBDO Best Channel Planning, sponsored by Microsoft Advertising: Digital ...

Littlewoods make Santa Claus U-turn in Christmas campaign

30 Oct 2012 | by Matthew Chapman

on Thursday (1 November), supported by digital and press campaigns. Littlewoods has pulled investment from ...

EE unveils Kevin Bacon launch TV ads

30 Oct 2012 | by Gemma Charles

The activity, the first behind the nascent EE brand, will run across TV, press, digital and outdoor. The TV spot will first air during The X Factor on Saturday (3 November), four days after the service goes live. Created by Saatchi Saatchi, the ad is inspired by the parlour game Six degrees ...

Wonderbra model covers up in change of tactics

01 Oct 2012 | by Loulla-Mae Eleftheriou-Smith

s weekly and monthly magazines, supported by digital activity, during October and November, alongside point ...

John Lewis takes aim at Debenhams with Alice Temperley push

03 Sep 2012 | by Matthew Chapman

for "great design" and feature press, outdoor, digital, direct mail and in-store activity alongside a 16-page ...

Everything Everywhere readies consumer brand launch

24 Jul 2012 | by Sarah Shearman

According to sources, the network operator will launch a digital and above-the-line campaign targeting consumers, in a move casting doubt on the future of the individual Orange and T-Mobile brands ... campaign; SapientNitro is handling the digital activity. Speculation has mounted as to the future ...

Adwatch (June 20) Top 20 recall: Pets at Home

20 Jun 2012 | by Billy Faithfull, creative director, WCRS

(digital onscreen graphics). I find it very hard to be objective about Pets At Home, mainly because it ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

Hegarty) Highly Commended Digital UK and Switchover Help Scheme EMPLOYEE ENGAGEMENT ...

M&S summer campaign to play on Olympics and Jubilee

03 Apr 2012 | by Matthew Chapman

by digital activity by Profero. Press activity for M S clothing sub-brands will run alongside the brand ...

Westfield to roll out 'I was there' Olympics campaign

27 Mar 2012 | by John Reynolds

The Westfield Group will launch an outdoor and digital campaign with the strapline 'I was there

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