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Cisco faces legal action over 'unauthorised' use of slogan

and features broadcast advertising and digital activity with an estimated media spend of $100m ( 62m ...

EE unveils Kevin Bacon launch TV ads

The activity, the first behind the nascent EE brand, will run across TV, press, digital and outdoor. The TV spot will first air during The X Factor on Saturday (3 November), four days after the service goes live. Created by Saatchi Saatchi, the ad is inspired by the parlour game Six degrees ...

Scottish Power to relaunch as national brand

and digital agencies to work on a nationwide campaign. The process is being handled by intermediary ...

Everything Everywhere readies consumer brand launch

According to sources, the network operator will launch a digital and above-the-line campaign targeting consumers, in a move casting doubt on the future of the individual Orange and T-Mobile brands ... campaign; SapientNitro is handling the digital activity. Speculation has mounted as to the future ...

British Gas pushes technology positioning in £4m campaign

The campaign, by CHI Partners, will feature a range of the brand s technology, including mobile-controlled heating, smart meters, home charging points for electric cars and electricity-generating boilers. The TV, press, digital and social-media activity will be rolled out next week using the endline Homes ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

Hegarty) Highly Commended Digital UK and Switchover Help Scheme EMPLOYEE ENGAGEMENT ...

EDF adds brand character to Olympics reward-scheme push

and digital channels for eight weeks. It is being supported by a DM campaign created by Archibald Ingall ...

Unilever tops 2012 Marketing Society Awards nominations

/Engine Switchover Help Scheme Digital UK The Art Fund 101 London Long-term marketing excellence ...

Switching service Simplifydigital readies biggest ever TV push

The television activity will launch on Saturday 4 February with creative that will change each week to highlight a new deal for customers who switch to digital TV, broadband and home phone services ... handled by Virtuoso. The TV campaign has been preceded by a digital campaign with the first execution ...

Vodafone copies Volkswagen and Dixons with Star Wars campaign

by outdoor and digital activity, promoting Vodafone's other smartphone services, including Data Test Drive ...

 

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