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Cisco faces legal action over 'unauthorised' use of slogan

and features broadcast advertising and digital activity with an estimated media spend of $100m ( 62m ...

Microsoft mobile ads to star The Hobbit characters

, created by Wunderman, will include digital, press, and outdoor activity. Franchise-owner Warner Bros has ... , Warner Bros has appointed agency TH_NK to devise a UK digital strategy for its content. It will be responsible for an over-arching strategic framework for all Warner Bros digital marketing communications ...

Xbox to screen users' Facebook details in live Halo 4 ad

by Xbox s biggest out-of-home campaign yet. It is also running a live-action Halo digital series, starring ...

Marketers must do better than simply slap a QR code on ads

to simply point our 'digital finger' at things and ask: 'What's that?' NEED TO KNOW If you ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

Hegarty) Highly Commended Digital UK and Switchover Help Scheme EMPLOYEE ENGAGEMENT ...

Unilever tops 2012 Marketing Society Awards nominations

/Engine Switchover Help Scheme Digital UK The Art Fund 101 London Long-term marketing excellence ...

Microsoft plots fightback against Google Chrome with IE9 activity

until June. Marketing agency Wunderman built the digital ads while UM London handled the media ... ways. It has launched a site for the forthcoming digital graphic novel The Random Adventures ...

Barclays prepares campaign for Pingit mobile payment app

itself is protected by a five-digit passcode, set by the user. Guy Herrington, interim marketing ... easier. It's a fantastic proposition that, by its nature, lends itself to the social and digital spaces ...

Review of the Year: Top 10 marketing moments of 2011

to ditch its flagship Super Bowl spot in favour of digital media. The brand said it was creating a ... of strategic blunders, mismanagement and a stark warning about fickle user behaviour in digital media ... warning to marketers on the danger of believing that each and every popular digital channel is here ...

Game retailer in consolidated pre-Christmas push

TBWA\London has created two separate campaigns for Game and gamestation. Each campaign has three ads each, with the second ads breaking today (1 December). The first spots launched last week, and the campaigns run until mid-December, supported by digital and in-store activity. The ads for Game aim ...

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