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British farming bodies unite to capitalise on horsemeat scandal

15 Feb 2013 | by Ben Bold

will span media including in-store, print, outdoor and digital. Peter Kendall, NFU president, said ...

Coca-Cola ties with WWF for polar bear CSR campaign

15 Jan 2013 | by Alex Brownsell and John Reynolds

and digital activity, with a promotion on its digital sign at London s Piccadilly Circus. It claims the drive ...

Cisco faces legal action over 'unauthorised' use of slogan

14 Jan 2013 | by Matthew Chapman

and features broadcast advertising and digital activity with an estimated media spend of $100m ( 62m ...

Corrie ad break to give thumbs down to pizza and fizzy drinks

07 Jan 2013 | by Daniel Farey-Jones

in the shape of a Food Smart Meal Mixer available in both physical and digital form. Follow @DanFareyJones ...

Red Cross: 'Crisis' ad is a compelling and potentially effective way of repositioning the charity

30 Oct 2012 | by Craig Mawdsley, chief strategy officer, AMV BBDO

(-) Marks Spencer In-house/In-house 12 15= ('5) Google BBH/Essence Digital ... Harvest Digital/ Harvest Digital 9 18= (-) Blackberry Vivaki Solutions/ Vivaki ...

VisitBritain to roll out global James Bond cinema ad

02 Oct 2012 | by Loulla-Mae Eleftheriou-Smith

the UK. A wider print, outdoor and digital campaign will run in 21 countries, while the cinema ad ... new ad that has its characters humming the Bond theme, while Heineken's TV and digital campaign builds ...

St John Ambulance in hard-hitting first aid awareness activity

17 Sep 2012 | by Loulla-Mae Eleftheriou-Smith

and is supported by digital activity. Media planning and buying is handled by John Ayling Associates. PR ...

Unilever puts women at the heart of its Flora pro.activ strategy

12 Sep 2012 | by Loulla-Mae Eleftheriou-Smith

to reduce their risk. The campaign features TV, press, radio, PR, digital and social media activity ...

Prostate Cancer UK enlists bloggers to reach football fans

22 Aug 2012 | by Loulla-Mae Eleftheriou-Smith

created a content-led digital marketing campaign that targets soccer fans....Key bloggers from each of the 72 Football League clubs will create digital aimed at football fans throughout the season. The campaign, created by Public Zone, will highlight facts and messaging around prostate cancer. The 72 bloggers will each write an article about the top five number nine shirt ...

Adidas and EDF join top sponsors in waiving Olympic sponsor tax break

27 Jul 2012 | by Loulla-Mae Eleftheriou-Smith

paying tax." 38 Degrees ran the campaign across digital and social media platforms, and to date, has ...

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