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Pepsi pits One Direction against NFL star in Live For Now push

11 Oct 2012 | by Loulla-Mae Eleftheriou-Smith

consumers that use the digital music app in conjunction with the ad both on TV and online will be able ...

Scottish Power to relaunch as national brand

02 Oct 2012 | by Matthew Chapman

and digital agencies to work on a nationwide campaign. The process is being handled by intermediary ...

VisitBritain to roll out global James Bond cinema ad

02 Oct 2012 | by Loulla-Mae Eleftheriou-Smith

the UK. A wider print, outdoor and digital campaign will run in 21 countries, while the cinema ad ... new ad that has its characters humming the Bond theme, while Heineken's TV and digital campaign builds ...

Wonderbra model covers up in change of tactics

01 Oct 2012 | by Loulla-Mae Eleftheriou-Smith

s weekly and monthly magazines, supported by digital activity, during October and November, alongside point ...

Victoria Plumb to launch first TV campaign

27 Sep 2012 | by Matthew Chapman

The Yorkshire-based brand expects to achieve 25m sales this financial year and is turning to TV in order to boost sales, over and above the double-digit sales increases it is currently recording year on year. Television activity will launch on Monday (1 October) as part of a six-figure campaign ...

Jacamo: the specialist menswear site is still finding its feet with new spokesman Andrew Flintoff

25 Sep 2012 | by Gerry Human, executive creative director, Ogilvy & Mather London

( ) Santander WCRS/Carat 21 5 (10=) Google Mullen, Glue/ Essence Digital 20 ...

Santander campaign focuses on 'everyday value'

21 Sep 2012 | by Alex Brownsell

A new TV ad, which breaks on 23 September, sees the brand visit the Shropshire town of Shrewsbury, talking to local people about the value credentials of its products. Santander branch staff are shown using Santander s Cashback Calculator digital tool to reveals how much they could potentially save ...

Benetton chairman says latest campaign 'is even more shocking'

19 Sep 2012 | by Matthew Chapman

stigma. The ads will be broadcast in more than 35 countries through digital media and a partnership ...

IHG readies Holiday Inn diamond giveaway push

18 Sep 2012 | by Loulla-Mae Eleftheriou-Smith

the continent for its customers to find. Digital and mobile activity, created by McCann Manchester, will allow ...

St John Ambulance in hard-hitting first aid awareness activity

17 Sep 2012 | by Loulla-Mae Eleftheriou-Smith

and is supported by digital activity. Media planning and buying is handled by John Ayling Associates. PR ...

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