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First Direct returns to 'challenger' origins with 'unexpected bank' relaunch

22 May 2013 | by Alex Brownsell

, irrespective of digital. We re a direct brand and we ve always been at the forefront of the digital ...

Audi latest campaign pushes 'style and substance' message

09 May 2013 | by Alex Brownsell

, rolls out from tomorrow. The campaign will also include print, radio and digital activity. Kristian ...

VisitEngland replaces celebrities with Wallace and Gromit campaign

05 Apr 2013 | by John Reynolds

The new 4m campaign will kick off next month and run across TV, cinema and digital, and marks the second phase of its 'Holidays At Home Are Great' umbrella campaign. The TV execution airs on 12 May, and will feature Wallace and Gromit taking to the road exploring the country and discovering the best of England ...

ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations

26 Mar 2013 | by Staff

Leadership RSA - Raising the bar in marketing performance SABMiller plc - Building digital ...

McDonald's revives Monopoly-theme promotion with digital gaming functionality

20 Mar 2013 | by Alex Brownsell

TV, outdoor, digital and point-of-sale. The TV ad, in 20- and 30-second formats, will show Mr ... digital channels, with a YouTube homepage takeover and updates on its McDonald's UK Facebook page. Media and digital ads were bought by OMD. ...

More Th>n promises customer rewards with 'Feel the love' ad campaign

12 Mar 2013 | by Alex Brownsell

, print, direct, digital and social channels. Media planning and buying is by Starcom MediaVest, with digital elements created by Mesh Digital. The insurer introduced its More Th n Freeman character ...

Bulmers to align brand with 'beginning of the weekend' with multi-million pound push

28 Feb 2013 | by Gemma Charles

marketing campaign for the brand encompassing TV, digital and social media and a multi-media partnership ... , the drive will include outdoor, digital, social and experiential activity. Bulmers is also introducing ...

British farming bodies unite to capitalise on horsemeat scandal

15 Feb 2013 | by Ben Bold

will span media including in-store, print, outdoor and digital. Peter Kendall, NFU president, said ...

Are brand birthdays really a cause for celebration?

15 Feb 2013 | by John Reynolds and Ben Bold

, the FT celebrated its 125th anniversary with a global marketing campaign spanning press, digital ...

Eric Cantona stars in ad to reinvent 'self-confident' Kronenbourg 1664

31 Jan 2013 | by Alex Brownsell

planning for the TV, outdoor, digital and social media push was carried out by MediaVest ...

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