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Are brand birthdays really a cause for celebration?

, the FT celebrated its 125th anniversary with a global marketing campaign spanning press, digital ...

The 'Olympics of advertising': How the brands at Cannes competed for our attention

DIAGEO: 'Avoid forensic ROI analysis of branded content' COCA-COLA: A digital and cultural revolution KRAFT: Use technology to turn routines into rituals for 'Millennium Moms' TWITTER ... -COLA: A digital and cultural revolution The digital communications revolution currently under way ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

Hegarty) Highly Commended Digital UK and Switchover Help Scheme EMPLOYEE ENGAGEMENT ...

Jaguar steps up social media strategy to boost innovation

for more "relevant and innovative" ways to build the brand through digital channels....media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...

Unilever tops 2012 Marketing Society Awards nominations

/Engine Switchover Help Scheme Digital UK The Art Fund 101 London Long-term marketing excellence ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

and digital media. SEAT s marketing previously centred on cheeky messages, including a 2009 campaign ...

Cannes Lions Festival 2011: The Brands at Cannes

's chief commercial officer, Alexis Nasard , told a select few about the brand's ground-breaking digital ... . In Diageo's presentation, Fennell said agencies need to grow organically as they invest in digital ... - Vice-President, Sales and Marketing Group; Director of Creative Services and Digital Marketing, Intel ...

Digital Agency League Table 2009

While other disciplines struggle in the tough economy, digital agencies are reaping the rewards...Brands' appetite for digital work remains insatiable. The recession may have challenged many marketing ... -out decision-making. 'Prevarication and procrastination have become the norm; digital project spend now ... of Digital Marketing Group (DMG). This indecision has been compounded by the conflict between the need ...

Market Research League Table 2009

into editorial dev elopment, ad sales, mark eting, digital and senior management,' says Mirror Group head ...

 

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