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Pringles to run Fan Versus Flavour digital campaign

27 Feb 2013 | by John Reynolds

Pringles is running an EMEA-wide digital campaign to promote its new Roast Chicken flavour variant...The digital campaign revolves around a game that introduces a Pringles "fan" character, who will take on further new flavours of the snack in head-to-head challenges. The 'Fan Versus Flavour' campaign, created by Glue Isobar, builds on the Pringles overarching message of "Bursting with flavour ...

Are brand birthdays really a cause for celebration?

15 Feb 2013 | by John Reynolds and Ben Bold

, the FT celebrated its 125th anniversary with a global marketing campaign spanning press, digital ...

Lynx to take consumers out of this world

11 Jan 2013 | by John Reynolds

The marketing campaign, created by Bartle Bogle Hegarty, is running across digital, PR, outdoor and TV. The media planning was undertaken by Mindshare. The campaign will run until April and, according to Unilever, is worth at least 12.6m. Aldrin, pilot of the historic Apollo 11 spacecraft ...

Cadbury to bring playful element to Creme Egg

19 Dec 2012 | by John Reynolds

The campaign, created by Fallon, will encourage people to be impulsive and have a fling with Cr me Egg. The cross-platform drive spans TV, digital and PR, and highlights how Cr me Egg's limited ... fling that she knows won't last. A digital and social media campaign, created by Elvis, supports ...

Flailing Starbucks has fallen to 'age of damage', says Havas global chief

10 Dec 2012 | by Arif Durrani

of the world They have been caught by this digital footprint." Social media is creating what Jones believes ...

The Revs gear up to celebrate UK digital marcoms excellence

05 Dec 2012 | by Staff

of technology in the UK's digital marketing communications industry...., media platforms and marcoms disciplines, while we will also be commending a Digital Brand of the Year, a Digital Media Brand of the Year, and an overall Agency of the Year. The deadline for entries is 10 ... , visit the Rev Awards website . Heineken, Xbox, TBG Digital and Adam Eve triumphed at this year ...

Golden Games: The story behind Royal Mail's gold medal stamps and painted postboxes

13 Aug 2012 | by Nicola Clark

, adds Cowen. With the majority of the campaign run in house, with support from, digital agency Blonde ...

Why PRs are gatecrashing the marketing party

03 Aug 2012 | by Suzy Bashford

and does not always share your view. In the world of social media and digital platforms, where people ... definitions of job functions will disappear. 'I want people who can do more than just PR, digital ... has to be in sync with internal comms, which has to be in sync with digital, which has to be in sync ...

Prime minister's digital marketing guru departs for agency role

16 Jun 2011 | by Gemma Charles

Rishi Saha, head of digital communications at 10 Downing Street, is leaving to join PR agency Hill..., he will be responsible for leading H K's digital strategy across Europe and AMEASCA, developing ... markets. Saha led the Conservative Party's digital campaign for the 2010 General Election, overseeing ... appointed head of digital communications at the prime minister's office, where he has helped transform ...

Max Factor gets the Eliza Doolittle effect

24 Mar 2011 | by Loulla-Mae Eleftheriou-Smith

Doolittle, who is signed to EMI Music, will feature in Max Factor's 'Big Night Out' below-the-line PR and digital campaign, created by Ketchumpleon, alongside pop group Marina and the Diamonds. The push for the new collection aims to "inspire fun-loving girls" to experiment with bright colours when ...

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