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Flailing Starbucks has fallen to 'age of damage', says Havas global chief

10 Dec 2012 | by Arif Durrani

of the world They have been caught by this digital footprint." Social media is creating what Jones believes ...

London & Partners hires Oxfam marketer to lead post-Olympic strategy

28 Nov 2012 | by Alex Brownsell

of director of consumer marketing and digital. She will take responsibility for the organisations consumer ...

Prime minister's digital marketing guru departs for agency role

16 Jun 2011 | by Gemma Charles

Rishi Saha, head of digital communications at 10 Downing Street, is leaving to join PR agency Hill..., he will be responsible for leading H K's digital strategy across Europe and AMEASCA, developing ... markets. Saha led the Conservative Party's digital campaign for the 2010 General Election, overseeing ... appointed head of digital communications at the prime minister's office, where he has helped transform ...

A case study of the Digital Switchover

17 Mar 2009 | by Beth Thoren

LONDON - Digital UK's marketing director Beth Thoren gives a unique behind the scenes tale...The digital switchover has presented one of the biggest communications and marketing challenges ... by transmitter (the UK has more than 1000), and switching on a higher-powered digital one. Nearly every home ... of social change. Digital UK is the body that was set up to lead the communications campaign and address ...

 

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