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Meet the new generation of restaurant brands outsmarting the establishment

Anyone who has worked in restaurant marketing since the mid 90s will remember when our daily lives consisted of proof-reading adverts for Time Out et al, printing leaflets with maps on, organising vouchers, designing postcards and so on. Our digital experience (depending on where you worked) would ...

Coke promotes social causes and story-telling with Coca-Cola Journey 'magazine'

, digital magazine", designed to encourage interaction and showcase "universally important topics, social...The new Coca-Cola Journey website has been developed in association with Perfect Sense Digital ... , director of digital communications and social media at Coca-Cola, called the redesign "the most ambitious ... this incredibly valuable digital real estate work harder for us." In a clear indication the soft drinks giant ...

Domino's Pizza enters movie-streaming fray

, outdoor and digital, developed by Big Communications. The move apes Tesco, which in June ran a 'Movie ...

KFC first social media campaign targets women

." The campaign was created by digital company Fabric Worldwide. ...

GBK unveils digital strategy for customer rewards scheme

Gourmet Burger Kitchen, the independent restaurant chain, is launching a digital customer loyalty...chain appointed Nonsense to handle its digital marketing and social media account, as it looked to move ...

McDonald's to hire first UK head of digital

McDonald's is looking to hire its first UK head of digital in an attempt to improve its in..., in partnership with Visa. According to sources, the head of digital will play a key role in marketing McDonald s digital inno-vations, working alongside its UK marketing director, Alistair Macrow. McDonald s declined ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

. As people engage more with brands through digital and social media, we re confident that introducing a new ...

Trinity Leeds kicks off online hype ahead of 2013 opening

Land Securities is running a digital campaign to drive excitement ahead of the launch of the £350m

Unilever tops 2012 Marketing Society Awards nominations

/Engine Switchover Help Scheme Digital UK The Art Fund 101 London Long-term marketing excellence ...

Burger King pushes innovation message with first lamb recipe

Digital, which will give fans the chance to transform themselves into a werewolf, via an app called ...

 

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