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Russell Kane to host Rev Awards - last chance to book

09 May 2013 | by Staff

, celebrate the ingenuity and imaginative use of technology in the UK's digital marcoms space. On the night, the Digital Brand of the Year will be revealed, decided by Marketing and Brand Republic online voters, along with 26 other award winners, including Digital Media Brand of the Year and an overall Agency of the Year ...

Quiz time: take the social media exam #MarketingSME

06 Mar 2013 | by Rachel Barnes

' social media, explains Danny Whatmough, director of digital strategies at technology PR agency EML ...

Helen Edwards: ditch the vanity metrics

07 Feb 2013 | by Helen Edwards

of Japanese lean manufacturing to the digital domain. By utilising continual deployment, testing and feedback ...

Google time: Do away with time-draining distractions and find time for innovation

16 Jan 2013 | by Rachel Barnes

that specifically serves to enhance your digital skills, before returning to your existing role. In the past ...

Power 100 Next Generation: Selina Sykes, ecommerce director, Unilever

13 Nov 2012 | by Suzy Bashford

in ecommerce now so I have to say digital coming of age. The lines between on and off line are blurred now and we don t need to persuade anyone that digital is going to revolutionise our business anymore ...

Sales promotion: beyond the zero-sum game of deep price cuts

19 Oct 2012 | by Stuart Derrick

for its 'We will find you' promotion on its Kit Kat, Yorkie and Aero chocolate bars. 2. Digital gumball machine How it works - Users insert a coin and receive a digital gift, such as music, an app ... digital objects through app stores, so there is an element of surprise for consumers in receiving ...

FMCG firms help push digital adspend to record high of £2.6bn

09 Oct 2012 | by Sarah Shearman

years ago." FMCG brands' share of digital display, which includes video and social, is now at 15 ... the first time since we started measuring digital adspend, consumer goods (FMCG) advertisers have joined ... by FMCG advertisers increased across all digital channels, reflecting advertisers recognition of online ...

Sheraz Dar exits in property portal merger

27 Jun 2012 | by Rachel Barnes

Zoopla marketing director Charlotte Harper, former UK managing director of Match.com, will now take on the enlarged remit, with the three brands set to continue to operate for the "foreseeable future". Dar, who had been at parent company Digital Property Group for more than two years, led ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands...? You spend 13% of your marketing budget on digital. How is that shifting? When digital development started, there was a rush to say how much of every marketing budget needed to be in digital. The reality now is that nearly everything you touch has something to do with digital. So I'm not a big fan ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

/Engine Switchover Help Scheme Digital UK The Art Fund 101 London Long-term marketing excellence ...

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