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Pedigree launches online lead-generation Puppy Care campaign

30 Jun 2009 | by Fiona Ramsay

Pedigree, the UK's leading pet brand, has launched a digital marketing campaign aimed at generating

Marketing world: innovations from around the globe

30 Jun 2009 | by Staff

are among the digital innovations in this month's roundup.

Smirnoff drops 'purity' strategy for social push

30 Jun 2009 | by Alex Brownsell

placing greater emphasis on digital marketing for the brand, with content to be streamed through its ... last year to handle its digital advertising. In 2007, Diageo invested in its first Smirnoff ...

Can Woolworths capture the public imagination as an online brand?

30 Jun 2009 | by staff

. No Danny Meadows-Klue, founder, Digital Strategy Consulting Woolworths thrived on an offering a mile ... digital strategy does not mean simply being online. It means understanding consumers in a digital ...

Currys turns up the heat to fend off Best Buy

30 Jun 2009 | by Joe Thomas

. Dixons' high-street stores have since been rebranded as Currys.digital, although the brand survives ... have become ever-more blurred between the group's brands, with Currys.digital offering many of the same ... pan-European e-tailer of digital photographic and consumer electronic goods; but with its sites all ...

Andrew Walmsley on Digital: Google Wave could replace email

29 Jun 2009

, the changes that digital brings to the media landscape and to the communications profession have really only ...

Microsoft and Publicis partner for targeted ads deal

26 Jun 2009 | by Sarah Johnson

digital ad formats through its media operation Vivaki. Vivaki will tap in to data direct from set ... data from US households. A second phase of the deal will involve developing new digital ad formats ...

Halewood relaunches Red Square Reloaded alcopop

25 Jun 2009 | by Alex Brownsell

products are made to 4% ABV. The launches will be supported through national press, digital and point ...

BBC fights back over licence fee

25 Jun 2009 | by Sarah Johnson

yesterday about proposals in the government's recent digital Britain report, which suggested the licence fee ... 4's funding problems. Lord Stephen Carter, who wrote the digital Britain report, has said any ...

The government's challenge of getting the public online

24 Jun 2009 | by Fiona Ramsay

LONDON - Last week, the government published its 'Digital Britain' report. This set out a wide...with universal 2MB broadband, web-enabled mobile phones, multichannel television and digital radio. No longer ... plan similar to that used for the digital-TV switchover. He plans to set up a digital participation ... . Beth Thoren, marketing director for Digital UK - the organisation set up to lead the transition from ...

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