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LoveFilm divides acquisition task

31 Mar 2009 | by Joe Thomas

digital agencies Quant and Presky Maves to handle its customer acquisition account....The two agencies have been tasked with boosting membership numbers as well as encouraging existing members to recommend the service to friends and family. The pair will also target former customers who have cancelled their membership. This will be carried out mainly through digital work. Quant ...

Child Trust Fund provider to broaden offering

31 Mar 2009 | by Alex Brownsell

was created by digital agency Baber Smith. ...

Brand Health Check: Hitachi

31 Mar 2009 | by Fiona Ramsay

with Korean rivals. The retail channel is struggling in the digital age and the market is becoming ...

AOL targets brand ads for new gaming site

31 Mar 2009 | by Fiona Ramsay

FlyTrapGames.com, at www.flytrapgames.com , has been set up as a guide to the casual games world - whether they are played free online, on the mobile phone as part of a daily commute or on a traditional games console. Supported by AOL's digital advertising business, Platform-A, the site will offer ...

Breakthrough Breast Cancer links with retailers to launch branded clothing

31 Mar 2009 | by Fiona Ramsay

\. The charity is also launching its first interactive digital campaign, for the Fashion Targets Breast Cancer ...

BingoLotto relaunches with exclusive Tesco tie

31 Mar 2009 | by Gemma Charles

-Lotto's comeback with an 8m campaign, spanning TV, press, digital and point-of-sale. The brand's marketing ... will be handled by Experience Communications, while Acknowledgement holds the digital creative account. At least ...

DAB eyes iPlayer effect

31 Mar 2009 | by Sarah Johnson

There is tentative hope that DAB digital radio could finally pick up some of the momentum it so ... of the promise he made last week, of getting the medium 'fit for an on-demand digital age'. He is proposing ... via an analogue service, according to Rajar figures for the last quarter of 2008. The 428 digital ...

Marketing's Direct Marketing and Sales Promotion League Tables 2009

31 Mar 2009 | by Noelle McElhatton

of the direct marketing (DM) and sales promotion (SP) industry. There is a land-grab for digital business ... on the previous year. Digital Marketing Group has also shot up the table, thanks to acquisitions. Next year ... but has expanded its offer to include advertising, digital, DM, design and experiential marketing ...

Breakthrough Breast Cancer links with M&S and Topshop to launch branded clothing

31 Mar 2009 | by Fiona Ramsay

\. The charity is also launching its first interactive digital campaign, for the Fashion Targets Breast Cancer ...

Biggest brands: Top 100 online advertisers 2009

31 Mar 2009 | by David Benady

operator T-Mobile also pumped up its budget, to back its growing focus on digital and viral marketing ... . Yet, as Robert Horler, founder of digital agency Diffiniti, says: 'The unfettered growth of online ... internet rival search marketing, which has soaked up an increasing share of digital marketing budgets over ...

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