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Peugeot flirts with consumers in DriveSexy campaign

30 Jan 2009 | by Alex Brownsell

The TV, print and digital activity, by incumbent ad agency Euro RSCG, launches on 2 February, and aims to push Peugeot as positive, flirtatious and cheeky. It will also emphasise that the manufacturer sells high-end cars at affordable prices. The 207 TV ad hints at an illicit affair between a couple ...

Thomas Cook mounts major campaign on MSN Travel and Hotmail

30 Jan 2009 | by Fiona Ramsay

LONDON - Thomas Cook has launched a six-figure digital campaign running across Microsoft's consumer

Government's Digital Britain report looks to harness marketing to promote broadband take-up

29 Jan 2009 | by Fiona Ramsay

Digital Switchover could be used to encourage broadband and DAB radio take-up in the future through...In the Digital Britain report, released today by Communications Minister Lord Stephen Carter today ... be developed as a region-by-region programme of publicly-funded information and advice for other digital ... as it has in digital broadcast, through marketing, cross-promotion and provision of content to drive ...

Britvic hires Mirada to work on mobile campaigns

29 Jan 2009 | by Joe Thomas

Britvic loyalty reward schemes. Denise Meek, digital marketing manager at Britvic UK said that new ...

Toyota awards direct account to Kitcatt Nohr

29 Jan 2009 | by Joe Thomas

The brief covers customer acquisition and retention activity. Toyota's media agency, Zenith Optimedia, digital agency Glue and advertising agency CHI were unaffected by the pitch. Kitcatt Nohr will now work across both Toyota and Lexus. ...

Film Council launches 'Google for films' search service

28 Jan 2009 | by Fiona Ramsay

With the aim of encouraging legal downloading of films, the site is being pitched as a Google for films' and is free to use. FindAnyFilm.com was developed by digital agency Blue Barracuda, which won the brief following a competitive pitch last year. The agency will market the site through a mixture ...

Butlins sponsors Odeon Kids Club

27 Jan 2009 | by Sarah Johnson

the Builder and Pingu. The deal was brokered by Digital Cinema Media, with media handled by Zed Media ...

Broadcaster Five adds Brooklyn Brothers to agency roster

27 Jan 2009 | by Staff

to relaunch its digital channel, Five US....October and sister digital channel Five Life, now Fiver, last March. ...

Standard Life appoints direct agency

27 Jan 2009 | by Staff

LONDON - Standard Life has handed its direct marketing account to direct and digital agency

Palm hands £3m direct job to Haygarth

27 Jan 2009 | by Joe Thomas

Haygarth won the business in a four-way pitch, handled by MCCA, against EHS Brann, WDMP, and The Marketing Store. It is understood to be the first time Palm has appointed a European below-the-line agency. The agency's brief is expected to comprise experiential, retail and digital marketing, with a campaign set ...

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