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Digital Agency League Table 2009

22 Oct 2009 | by Becky Charles

While other disciplines struggle in the tough economy, digital agencies are reaping the rewards...Brands' appetite for digital work remains insatiable. The recession may have challenged many marketing ... -out decision-making. 'Prevarication and procrastination have become the norm; digital project spend now ... of Digital Marketing Group (DMG). This indecision has been compounded by the conflict between the need ...

Gap to launch UK eCommerce site and return to TV

19 Oct 2009 | by Fiona Ramsay

such as Madonna, recently opted for digital marketing activity to promote the Born to Fit' 1969 denim range. Gap ...

Asda explains its bold attempt to involve customers in decision-making

06 Oct 2009 | by Fiona Ramsay

to a new era of democratic consumerism' which has emerged from the digital explosion and the trust ... office. According to Bond, Asda has nothing to hide', but he insists that this digital transparency ...

Burberry on hunt for digital agency

06 Oct 2009 | by Joe Thomas

LONDON - British fashion label Burberry is holding a pitch for a digital agency to lead an overhaul...greater focus on digital marketing. It intends to relaunch the website next year. A Burberry spokesman said the brand has approached a shortlist of external digital agencies to pitch for the build of a new ...

Interbrand's Top 100 global brands 2009

18 Sep 2009 | by Becky Wilkerson

brand equity boosted 22% to almost $8bn. There were double-digit rises in the technology sector ... digit falls. The top five brands, however, have held onto their positions. Coca-Cola remains ...

Mywardrobe.com plots digital push

15 Sep 2009 | by Joe Thomas

LONDON - Mywardrobe.com, a luxury fashion online retailer, is bolstering its marketing efforts to drive traffic and customer acquisition.

John Lewis rolls out direct activity for fashion drive

14 Sep 2009 | by Joe Thomas

alongside press, outdoor and digital work. The aim of the campaign is to boost men's and women's fashion ...

Market Research League Table 2009

11 Sep 2009 | by Mary Cowlett

into editorial dev elopment, ad sales, mark eting, digital and senior management,' says Mirror Group head ...

New Look rolls out web TV show targeting young women

08 Sep 2009 | by Fiona Ramsay

The show, which will air weekly on a branded YouTube channel, launches on 18 September. It was devised by digi-tal content agency Zone, which was appointed to the brief after a pitch earlier this year. The programme invites viewers to upload their own content and to comment and vote on features. It also ...

Somerset House backs London Fashion Week with online content

24 Aug 2009 | by Fiona Ramsay

-fareast-language:#0400; mso-bidi-language:#0400;} The tour, produced by digital content agency Zone ...

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