Andrew Walmsley on Digital: Car-based social networking could revolutionise motor marketing
10 Dec 2009 | by Andew Walmsley
Cars have never been simply about getting from A to B. On a rational level, they don't really stack up.
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Video: Watch Vauxhall's new 'Ocean's Eleven' ad for Astra
21 Dec 2009 | by Alex Brownsell
; mso-bidi-language:#0400;} The TV, print, outdoor and digital campaign, by McCann Erickson ...
Brands begin to dance to the tune of social media
02 Dec 2009 | by Adam Woods
digital professionals, brands are now forced to dance to social media's tune, because of its significant ... Assemat-Tessandier, Bacardi's global head of digital. If you are running a campaign to maximise ... are online presences that are controlled by the b rand,' says Ivan Croxford, BT's general manager of digital ...
Ford first car brand to advertise on Mumsnet
01 Dec 2009 | by Alex Brownsell
through a digital user-generated video campaign. It will encourage users of Mumsnet to test the models ...
The Marketing Profile: Phil York of Renault
03 Nov 2009 | by Alex Brownsell
more 'middle-layer' print and digital communications to explain the benefits of specific Renault models ...
Samsung seeks single agency for £23m advertising task
27 Oct 2009 | by Fiona Ramsay
are increasingly being used for its global product launches. Martin-Cruz added that he was pushing for a 'double-digit ...
Digital Agency League Table 2009
22 Oct 2009 | by Becky Charles
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards...Brands' appetite for digital work remains insatiable. The recession may have challenged many marketing ... -out decision-making. 'Prevarication and procrastination have become the norm; digital project spend now ... of Digital Marketing Group (DMG). This indecision has been compounded by the conflict between the need ...
Toyota consolidates European ad duties
06 Oct 2009 | by Alex Brownsell
and digital accounts. Agencies have previously been assigned to campaigns on a project basis. Saatchi ...
Interbrand's Top 100 global brands 2009
18 Sep 2009 | by Becky Wilkerson
brand equity boosted 22% to almost $8bn. There were double-digit rises in the technology sector ... digit falls. The top five brands, however, have held onto their positions. Coca-Cola remains ...
Wired world: digital marketing innovations from around the world
15 Sep 2009 | by Staff
digital innovations from around the world.
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