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Nostalgic noughties: celebrities and heritage brands were key themes of the past decade

08 Dec 2009 | by Sarah Johnson

digital music movement that has forced labels to reassess how they release and market music. A casualty of the decade's shift toward digital music was high-street music retailer Zavvi; this led repondents to single ...

Sex talk: Durex launches online community for members to discuss their sex lives

08 Dec 2009 | by Ed Kemp

industry-leading digital functionality and interactive tools to maximise the user experience as part of our ...

Marketing names VCCP as Creative Agency of the Year

08 Dec 2009 | by Jeremy Lee

category, outclassing bigger rivals, while Rapp won Direct Agency of the Year and Dare the Digital Agency ...

Should companies embrace slang names for their brands?

01 Dec 2009 | by Staff

, Global marketing manager, Bacardi We hear all too often that the explosion of the digital world means ...

Mark Ritson explains why retailers' own-label sales have hit a plateau, but will continue to grow through new channels

01 Dec 2009 | by Mark Ritson

-label mobile phones. Double-digit growth in subscribers and the Consumers' Association's award for the highest ... labels' penetration of supermarket sales still remains in single digits. The new frontier for store ...

Reckitt Benckiser consolidates £800m media account

24 Nov 2009 | by Staff

", the company said in a statement. Online and digital media was part of the global review, indicating the growing emphasis the company is placing on engaging with consumers in a digital environment. "Consumer ...

Brands harness the power of online games to engage with consumers

17 Nov 2009 | by David Benady

them for music labels and artists,' says James Kirkham, founder of digital agency Holler. 'It ... has been a resurgence in line with the developing use of digital. The approach is more considered ... by digital agency Poke to promote the mobile phone brand's 'animal' price plans among 16- to 24-year ...

Winners of the Marketing Design Awards 2009

10 Nov 2009 | by Richard Abbott

Morton Worldwide for Ericsson Direct marketing: Dave Soho for Channel 4's Battlefront Digital: Red Bee ...

Power brands focus more on point-of-purchase marketing

28 Oct 2009 | by Mary Cowlett

and their provenance. However, Jon Davie, managing director of digital content agency Zone, sounds a note of caution ...

Digital Agency League Table 2009

22 Oct 2009 | by Becky Charles

While other disciplines struggle in the tough economy, digital agencies are reaping the rewards...Brands' appetite for digital work remains insatiable. The recession may have challenged many marketing ... -out decision-making. 'Prevarication and procrastination have become the norm; digital project spend now ... of Digital Marketing Group (DMG). This indecision has been compounded by the conflict between the need ...

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