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Marketing's top five media brands for 2009

15 Dec 2009 | by Nicola Clark

for content online, as it is looks at ways of profiting from its digital editions. 4 Sky HD Sky HD ...

Marketing's Adwatch of the Year 2009

15 Dec 2009 | by Staff

23.76 50.09 10 12 Sky WCRS, Brothers Sisters, Digital Direct/MediaCom 14 208 25 ...

Watch your tweets: marketers must segregate the personal and professional in social media

08 Dec 2009 | by Nicola Clark

are less clearly set. Ben Carter, a digital consultant at Evolv Digital, says it is important not to say ... shortage in the sector, with PR, digital and creative agencies competing with brands to appoint dedicated ...

Brands begin to court Mumsnet.com

01 Dec 2009 | by Alex Brownsell

, such as formula milk and cosmetic surgery, are deemed inappropriate. 'Intrusive' forms of digital marketing ... to engage with face-to-face social situations, as well as digital social networks. It is harder work than a ...

The Marketing Profile: Guy Parker of the Advertising Standards Authority

01 Dec 2009 | by Gemma Charles

to make a contribution, but there are still issues to be resolved concerning the digital sphere - namely ...

Mark Ritson explains why retailers' own-label sales have hit a plateau, but will continue to grow through new channels

01 Dec 2009 | by Mark Ritson

-label mobile phones. Double-digit growth in subscribers and the Consumers' Association's award for the highest ... labels' penetration of supermarket sales still remains in single digits. The new frontier for store ...

Brands harness the power of online games to engage with consumers

17 Nov 2009 | by David Benady

them for music labels and artists,' says James Kirkham, founder of digital agency Holler. 'It ... has been a resurgence in line with the developing use of digital. The approach is more considered ... by digital agency Poke to promote the mobile phone brand's 'animal' price plans among 16- to 24-year ...

Mixed signals: commercial radio industry frets over digital switchover

10 Nov 2009 | by Sarah Johnson

stations which fund it. When the council initially formed, it's stated remit was to promote digital radio ... they will be included in discussions next year. There is a concern that a move too quickly on to digital platforms ... for the new Digital Radio UK board, which some council members are also part of. ...

Digital alcohol guidelines are a large measure of sense

03 Nov 2009 | by Gemma Charles

LONDON - The roll-out of guidelines on the digital marketing of alcohol is logical and timely....; mso-bidi-language:#0400;} The digital marketing of alcohol brands has sparked a moral panic ... . Digital agencies with drinks brand clients were hauled over the coals by committee members who voiced ... body the Portman Group, entitled 'Responsible Marketing of Alcoholic Drinks in Digital Media ...

Does self-service mean no service at all?

03 Nov 2009 | by Amy Golding

director at OgilvyAction, points out that while self-service checkouts can attract digitally savvy new ...

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