24 Dec 2008
| by Ed Kemp
, PR, experiential and digital activity. From the 29 January 2009, two pence from every special Jammie ...
23 Dec 2008
| by Miranda Fitzgerald
The viral , developed by digital marketing agency Nonsense, is part of the development charity's Small change, big difference' campaign. It claims that for every 1.50 shoppers spend on South African apples at Tesco, just 8p goes to the farm workers that supply them. ActionAid said that if Tesco paid ...
19 Dec 2008
| by Fiona Ramsay
LONDON - The Digital Radio Working Group (DRWG) insists that Britain could be ready to migrate from...The working group said it had renewed its commitment to Digital Audio Broadcasting and said that at least 50% of total radio listening must occur on digital platforms; the national multiplex coverage must ...
the recommendations made by the group would be considered as part of the wider work being undertaken for the Digital ...
19 Dec 2008
| by Alex Brownsell
LONDON - The Association of British Travel Agents (ABTA) is to launch its first ever digital
18 Dec 2008
| by Miranda Fitzgerald
Simpkin joins from low-cost airline Flybe, where he held a variety of marketing positions including, most recently, head of digital and loyalty marketing. In the position he was responsible for online customer retention and acquisition across Europe, increasing the percentage of sales taken through ...
18 Dec 2008
| by Fiona Ramsay
Print ads will appear in fashion and luxury monthly magazines including Vogue, Wallpaper, Monacle and Quintessential to promote the handset, which is to be sold in Selfridges. Digital activity will include an Aura ...
, while AKQA handles its digital business. Morley refused to comment on expected changes to Motorola ...
18 Dec 2008
| by Fiona Ramsay
and encourages people to be ready for romance', with newfound confidence in their mouths. Digital agency Swamp ...
17 Dec 2008
| by Alex Brownsell
Press, outdoor, radio, direct marketing and digital activity will roll out in early January. Volvo's UK head of marketing communications, Anita Fox, said the campaign is likely to run for the first six months of 2009. The DRIVe range, to go on sale in January, will initially feature three cars with CO2 ...
17 Dec 2008
| by Alex Brownsell
, branch network, direct marketing and digital activity. Robin Bailey, insurance director at Nationwide ...
15 Dec 2008
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