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G8 summit: brands must rethink their risk assessments

Dan Martin, strategy director at Chameleon, a digital agency specialising in the not...they tell about their experiences and opinions. As a digital strategist immersed in the charity sector ...

Are we living through a golden era of marketing creativity?

The Marketing Society Forum: Will the opportunities thrown up by the rise of digital and a...of digital channels, it would be fair to say that we are living through a golden era of "opportunity ... , be bolder and invest more time in understanding the dynamic world of digital that is growing around us every ... The media and digital mix now provides the greatest canvas on which marketers can work, and the great news ...

What marketers can learn from Generation Y

Paid internships are a great way to inject the wisdom of digital natives into a business, writes

AKQA, Topshop and Bodyform triumph at Rev Awards 2013

AKQA was awarded Digital Agency of the Year, Topshop won Digital Brand of the Year, and SCA

Stephen Maher appointed Marketing Society chairman

the organisation's first events to be held in India. He said: "Our digital clubhouse, which launched last year ... heart our digital clubhouse, with all those resources being available to members overseas. "The aim ...

Marketers need to broaden their horizons to achieve greatness

that are altogether grittier. Accountability is mission-critical. The digital thunder-cloud has saturated every ...

Everything is marketing

frantically. By Thursday, I was 100% digital; part disruptor of the old-economy, part evangelist ...

ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations

Leadership RSA - Raising the bar in marketing performance SABMiller plc - Building digital ...

Champions of Design: Nespresso

double-digit growth in 2012. BRAND LESSON By James Joice, Client Director, JKR ...

Brands on alert: six things you need to know about draconian new EU data rules

-president Viviane Reding (pictured) and her crusade to update data-privacy regulation for the digital and social ... . 2. A legal redefinition of personal data will affect digital marketing in particular. 'If an IP ... Communications Regulations to recognise implied, rather than explicit, consent. Ronnie Brown, group digital ...

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