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Specsavers integrates Skype to capture pictures

20 May 2013

Activity asks users to click on a leaderboard to activate their webcams and take a picture of themselves in their glasses before submitting the picture into the competition. Brand: Specsavers Client: Tim Langlois, digital marketing manager at Specsavers Agency: Manning Gottlieb OMD ...

Marketing Leader of the Year poll - only one day left to vote!

16 May 2013

developed Topshop s digital experience to embrace what he calls "social entertainment". Last summer ...

Phones4U top marketer Trevor Cairns moves agency side

10 May 2013 | by Matthew Chapman

with Love on projects spanning branding, advertising, experiential and digital. Cairns has also worked ...

Hibu targets retail giants Amazon and Tesco

10 May 2013 | by Matthew Chapman

Anderson, chief digital officer at Hibu, said: "Retailers and online behemoths like Amazon have taken ... -build banners without the help of a digital agency, will seed ads on "tier-one" sites used by the likes of Tesco ... for the digital age, with Hibu UK chief executive Richard Hasncott claiming digital revenues now stand at about 36 ...

Barclaycard claims antidote to daily deals 'fatigue' with Bespoke Offers service

08 May 2013 | by Alex Brownsell

, will show the product in action in a humorous way. The campaign will carry a "heavy digital spent ...

EBay to offer segmented shopping data to marketers

07 May 2013 | by Matthew Chapman

The online retailer has compiled shopping segments based on people looking for or buying clothing, music, books or automotive products, a senior media buyer revealed to Ad Week. An eBay spokesperson told Ad Week the initiative is part of a strategy to "deliver more relevant, highly targeted digital ...

Net-a-Porter partners The Dorchester for first 'micro app'

03 May 2013 | by Matthew Chapman

, which is the first time the hotel chain has activated a media partnership on a digital platform ...

Tesco relaunches Clubcard website to emphasise rewards

02 May 2013 | by Matthew Chapman

digital presence for its loyalty scheme...." experience. Digital agency LBi has created the "flexible" new site, which Tesco will now develop in ... -digit Clubcard number and postcode to access content. The supermarket is developing the Clubcard TV proposition in its "digital campus" , which will aim to make London the base of the most future-facing areas ...

Asda launches weather-dependent campaign for summer clothing push

30 Apr 2013 | by Matthew Chapman

Asda is running a digital campaign for its George clothing range that will "respond immediately...that will feature weather-appropriate style guides. Creative for digital ad banners will switch between summer ... months." The campaign marks the first time George has used digital advertising banners that change ... changing stock and bringing forward autumn/winter lines when temperatures dropped. Digital activity ...

Costa Coffee's growth is down to "reassuringly proud" strategy

30 Apr 2013 | by Jenny Ashmore

The coffee chain's double-digit growth and massive expansion plans show that Costa's blend...I let out a little cheer for marketing this morning. Costa Coffee s parent company, Whitbread, announced double-digit growth in both revenue and profit, with Costa growing revenue at 24% and profit at 29%. This is the brand s 44 th quarter of growth, selling us coffee with a premiumisation of hundreds of times ...

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