Baumgartner was giving one of keynote speeches at the Adobe Digital Marketing Summit, alongside John Mellor, VP of strategy for digital marketing at Adobe, and key executives from the BBC and SAP.
Responding to a question that critics see him as an adrenalin junkie and risk-taker, Baumgartner said: "I ...
22 Apr 2013
The babies and their grown-up counterparts break into dance to "Here comes the Hotstepper", which has been remixed by Yuksek.
Brand: Evian
Client: Michael Aidan, VP marketing at Danone Waters and head of digital at Groupe Danone
Agency: BETC Paris
Creative: R mi Babinet ...
16 Apr 2013
| by Staff
The Rev Awards Digital Brand of the Year 2013 shortlist has been revealed, and we need you to cast...The award recognises the brand that has used digital media to execute innovative ideas ...
without sacrificing its premium positioning. Its use of digital has transformed the whole business with collections moved forward so you can buy directly from its digital catwalk.
The case for Heineken ...
that will run across digital, outdoor and print, along with in-store activity.
Zoe Howarth, marketing ...
19 Mar 2013
| by Staff
double-digit growth in 2012.
BRAND LESSON
By James Joice, Client Director, JKR ...
biggest food and drink companies, supported by a global digital marketing campaign to raise awareness...and environmental costs".
To promote the report, Oxfam is running a global digital public awareness campaign ...
, the FT celebrated its 125th anniversary with a global marketing campaign spanning press, digital ...
and digital activity, with a promotion on its digital sign at London s Piccadilly Circus. It claims the drive ...
in the shape of a Food Smart Meal Mixer available in both physical and digital form.
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...
push, accompanied by extensive digital work and a limited edition can with the singer s face printed ...