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by fashion commentator Caryn Franklin, who said: "Retailers have the power to take a stance on digital ... such as digitally skimming arms and legs, flattening stomachs, slimming waists and removing underarm creases ...
Burberry Kisses is the latest campaign to be spawned by Google's Art, Copy Code project. It allows users to send a digital imprint of their actual kiss to a loved one anywhere in the world, from any device. Built using HTML5, the Kisses experience is delivered across display ads, web ...
Strategies, social agency We Are Social, digital agency Tribal DDB Amsterdam and retail design agency Fitch on the project. The campaign spanned advertising, comms, PR, digital, retail and experiential ... and digital aspects of the media. "Social marketing is now on a par with all the other disciplines ...
Wilkinson will head up the global marketing team with responsibility for branding, PR and digital marketing, as Barbour seeks to develop its "lifestyle brand" credentials. He joins from his previous position as managing director at surf fashion company Protest Boardwear. Prior to this, Wilkinson occupied ...
developed Topshop s digital experience to embrace what he calls "social entertainment". Last summer ...
The Rev Awards Digital Brand of the Year 2013 shortlist has been revealed, and we need you to cast...The award recognises the brand that has used digital media to execute innovative ideas ... without sacrificing its premium positioning. Its use of digital has transformed the whole business with collections moved forward so you can buy directly from its digital catwalk. The case for Heineken ...
will be hosted online as part of the brand s strategy of running high-profile digital activity featuring ...
in the double digits. He won't be drawn on the specifics of the company's financial targets, but Riccardi has ... to digital. With his hybrid marketing and commercial role, ensuring the numbers stack up is as important ... projects. Naturally, more spend than ever is going into digital, and that involves more than 'just buying ...
of Ogilvy PR s 360 Digital Influence Group in North America before moving to Europe to work with Social ...
of every woman who walks through its doors or clicks on its digital sites. ...
