14 May 2013
| by Tim Kidd
of traditional, rural and digital outlets.
Colgate, for example, reaches more than half of the global ...
The coffee chain's double-digit growth and massive expansion plans show that Costa's blend...I let out a little cheer for marketing this morning. Costa Coffee s parent company, Whitbread, announced double-digit growth in both revenue and profit, with Costa growing revenue at 24% and profit at 29%.
This is the brand s 44 th quarter of growth, selling us coffee with a premiumisation of hundreds of times ...
16 Apr 2013
| by Staff
The Rev Awards Digital Brand of the Year 2013 shortlist has been revealed, and we need you to cast...The award recognises the brand that has used digital media to execute innovative ideas ...
without sacrificing its premium positioning. Its use of digital has transformed the whole business with collections moved forward so you can buy directly from its digital catwalk.
The case for Heineken ...
, announced today, will run thoughout 2013 and will include dedicated TV spots, a digital campaign and a ...
01 Apr 2013
| by Marc Mathieu
Angeles, I could see the "scary" signs of change as my digital-native son marketed his found ...
20 Mar 2013
| by Staff
, director-general of the European Commission's digital industry body, DG-Connect.
He urged delegates ...
.
Additional marketing in the 4m push will include TV, digital, outdoor and experiential activity ...
double-digit sales growth.
SureMen's fellow Unilever-owned brand Dove Men+Care recently placed rugby ...
the digital world has empowered the consumer on a mass scale.
However, it is not just in the external ...
07 Mar 2013
| by Nigel Roberts, creative director, Leagas Delaney
, though, is that the example of some brilliant digital advertising ideas that created huge momentum ...
will be supported by press, sampling and digital activity.
...
to remove filters