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Is UK marketing doing enough to reverse a decline in the talent pool?

30 Apr 2013

innovative and nimble businesses. I'd like our digitally-led retail brands to show us the way forward. Ida ...

Champions of Design: National Geographic

26 Mar 2013 | by Staff

and digital....million subscribers across 172 countries. Digital has expanded the reach of the brand further. An iPad ...

Champions of Design: Nespresso

19 Mar 2013 | by Staff

double-digit growth in 2012. BRAND LESSON By James Joice, Client Director, JKR ...

Champions of Design: Vlisco

19 Feb 2013 | by Staff

. It's a dream that might be helped along by digital technology wax print requires etched copper ...

Champions of Design: American Express

12 Feb 2013 | by Staff

details, such as the four-digit security code on the front of the card, as opposed to the standard three ...

Champions of Design: The Guardian

29 Jan 2013 | by Staff

The mouthpiece of the Left has kept up with the times via redesigns and a bold approach to digital...-designed font was introduced to the masthead. An early advocate of digital, the paper began developing online ... - far from it - but the challenge is at least now clear: to match the growth in digital audience ...

Brands connect TV and video advertising

16 Jan 2013 | by Jane Bainbridge

sectors to discuss the changing role of video in a digital era dominated by 'on-demand' consumers ... declining market and self-purchase is in far deeper decline than gifted. Alex Sandover, head of digital ... that our consumer isn't 'digital'; one of our biggest growth segments is 45- to 55-year-old women ...

Don't think agency, think digitally

03 Dec 2012 | by Stephen Maher, James Middlehurst, MBA

All our customers are inherently digitally integrated, so agencies that don't follow suit...is widely lauded as the best approach. The advent of digital and, especially, social has clouded our view ... , in fact, may not feel like advertising at all. We need a model of integration that can embrace digital ... for different media. Digital, social, experiential are simply things that surround them; things that are just ...

Brands tackle the content conundrum

03 Dec 2012 | by Stuart Derrick

brands cannot afford to be excluded. Digital platforms offer companies more options and greater ... into digital when they are not experts they are experts at the idea. There is a battle over who does what ... . Burgess The real challenge is measuring brand attributes. With digital, buzz monitoring is more ...

Client View - Three clients take three routes to true integration

03 Dec 2012

. For digital, we created an internal agency two years ago that has been a big success. We previously had ... this, and more. This has strengthened our creative. The growth of digital has also created new ... digital channels. They are becoming ever-more important. WE LISTEN TO THE SPECIALISTS ...

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