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Hailo ups marketing spend in aggressive global growth plan

The London-based firm will launch an outdoor, print and digital campaign on 14 January that will introduce the strapline, "Black cabs just got easier". The creative is designed to play on the company's aim to "make the taxi market work better", through an app that allows customers to electronically ...

Wonderbra model covers up in change of tactics

s weekly and monthly magazines, supported by digital activity, during October and November, alongside point ...

Brazil capitalises on budding host-city status in tactical marketing drive

The campaign urges consumers to 'Come Celebrate Life' with global marketing activity across TV, digital, print and outdoor media. Brazil is hosting the 2014 Fifa World Cup and the Rio 2016 Olympic and Paralympic Games. The campaign, created by the Brazilian ministry of tourism and Embratur, the Brazilian ...

British Gas pushes technology positioning in £4m campaign

The campaign, by CHI Partners, will feature a range of the brand s technology, including mobile-controlled heating, smart meters, home charging points for electric cars and electricity-generating boilers. The TV, press, digital and social-media activity will be rolled out next week using the endline Homes ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

Hegarty) Highly Commended Digital UK and Switchover Help Scheme EMPLOYEE ENGAGEMENT ...

Burberry boosts digital approach with interactive campaign

through a campaign gallery and short films on Burberry.com. The campaign will also run across digital ... in a very British way". In depth: Burberry s digital Runway to Reality strategy In danger of being consigned to history a decade ago, Burberry has undergone a creative and digital ...

Pepsi unveils first global campaign

the excitement of now" and will feature partnerships, digital platforms and events, including "pop-up, Twitter ... is an interactive digital platform. ...

BA takes on budget airlines in new ad campaign

, press, outdoor and digital media, although some outdoor ads were apparent on Friday (5 November). Media ...

Sony pushes VAT-cashback before Christmas

camera. Digital agency Dare has created a dedicated online hub for the promotion , while social media ...

Coca-Cola launches integrated campaign for Powerade Zero

and digital activity. The creative element of the TV campaign was carried out by Mother, while agencies ...

 

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